![\"\"](\"https:\/\/lite1.7.siitgo.com\/blog\/wp-content\/uploads\/2021\/06\/images-12.jpeg\")
<\/p>\nou<\/p>\n
Marketing is just a Revenue Generator, it is NOT a Cost Centre<\/b> if you get involve in the marketing for any length of time. It is likely that you would have heard something like this before.<\/p>\n
When it is been viewed this way, the marketing department and also its programs are no longer a cost center. But they are now a profit center for the organization. Many of the effective marketing organizations that are available today speak in terms of the building demand generation the machines.<\/strong> An integrated approach that relies on a variety of programs. And is tied to business growth strategy, that produces a repeatable, a consistent, a predictable result: For every $100,000 that you put into the machine, you should get $1 million, $1.5 million, $2 million, etc. back in the sales.<\/p>\n This does not imply that the marketing is replacing the sales team. Its role is to augment the sales efforts, to go beyond serving the existing customers. And the word of mouth referrals that drive any business. Marketing\u2019s role is just simply to bring the sales team additional warm <\/strong>the opportunities that they can then just close with more certainty. And in less time than cold prospecting efforts.<\/p>\n If we have a machine that is repeatable and also predictable, then the financial calculus is equally predictable.<\/p>\n But once you determine those variables, you can count on the machine to run and generate its revenue return. One of our client in the contract manufacturing space relies on a very strong sales team. With a strategic approach in place for both the new customer prospecting. As well as the obtaining of deeper account penetration to grow existing accounts. However, they have recognition for the impact of augmenting that their direct sales model with digital marketing efforts. That can accelerate the sales that is processed by generating qualified opportunities. Ready to pursue, at a far lower cost than that of the sales team cold calling. That can take months off their sales cycle and can dramatically reduce their cost of selling.<\/p>\n And, in fact, it does. Just in the year 2020, that is a subdued year for manufacturing the sales growth to say the least. This company has generated about a 160:1 ROI return on the opportunities. For every dollar spent on the digital marketing. They put about $160 in qualified opportunities into their sales funnel that immediately moved to the quote stage. In fact, the digital marketing produced more opportunities for the company last year than any other source. Including referrals, new work from the existing customers or the sales team\u2019s prospecting programs.<\/p>\n <\/p>\n None of all this works without the foundational analytics infrastructure that will you can use to support it. We use the HubSpot marketing automation for most of our clients. Although other of the tools provide the same front-end analytical tracking of the lead flow into the sales funnel. The revenue attribution tools that we are able to make use of provide the data that we need to get beneath the superficial metrics. About the leads and the clicks to revenue generated by the content, by campaign and also by ad buy.<\/p>\n","protected":false},"excerpt":{"rendered":" ou Marketing is just a Revenue Generator, it is NOT a Cost Centre if you get involve in the marketing for any length of time. It is likely that you would have heard something like this before. When it is been viewed this way, the marketing department and also its programs are no longer a … <\/p>\n![\"\"](\"https:\/\/lite1.7.siitgo.com\/blog\/wp-content\/uploads\/2021\/06\/emailmarketing-450x260-1.jpg\")
<\/p>\nThe Machine<\/h4>\n
Making Use of Better Data Analytics To Drive The ROI Machine<\/strong><\/h4>\n