{"id":32,"date":"2021-04-28T21:06:47","date_gmt":"2021-04-28T21:06:47","guid":{"rendered":"https:\/\/lite1.7.siitgo.com\/blog\/?p=32"},"modified":"2021-11-17T20:30:30","modified_gmt":"2021-11-17T20:30:30","slug":"email-marketing-vs-social-media-is-there-a-clear-winner","status":"publish","type":"post","link":"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2021\/04\/28\/email-marketing-vs-social-media-is-there-a-clear-winner\/","title":{"rendered":"Email Marketing vs. Social Media: Is There a Clear Winner?"},"content":{"rendered":"

There is now a record of more than 4.3 billion of the Internet users,<\/strong> in the world we have nearly 80% that have the social media accounts. Actually, 5.5 average have a social media accounts. That\u2019s really huge!<\/p>\n

But, here\u2019s it:<\/p>\n

Nearly all of the users have active email accounts.<\/p>\n

So, as a smart marketer would you like to do? In this post, we\u2019ll look at the statistics and forecasts for email marketing vs that of social media performance from 2016-2019 and beyond.<\/p>\n

Let\u2019s look into the questions you might have on your mind.<\/p>\n

 <\/p>\n

Is Email Marketing Still Effective?<\/strong><\/p>\n

Looking at over past decade, the visitors that are on social media have grown at an exponential rate. Not surprise, right? 10 years may be recorded as a million years when it comes to technology.<\/p>\n

More interesting, the social media users number have rapidly increased by a whooping 320 million between the month of September 2017 and the month of October 2018.<\/p>\n

It\u2019s now very clear that social media is a just channel, like that of the email, that can be used to reach out to your targeted audience. In fact, about 83% of marketers says that social media is a very important tool for their business.<\/p>\n

Having knowledge of these trends, some marketers are now wondering, if social media will replace email.<\/p>\n

The truth remains that, Email\u2019s not going anywhere for a good, and a very long while.<\/p>\n

When you check the effectiveness of email compared to that of social media and take a peek at the ROI of each, you’ll see that it\u2019s pretty clear that email marketing is the winner. By a lot.<\/p>\n

But here\u2019s the thing: if you want to really make the most of your email marketing and also engage your target audience in a new way, you’ll need to add social media to your marketing strategy.<\/p>\n

In this article, we have compiled the latest social media and the email marketing statistics.<\/p>\n

Let\u2019s take a peep at the overview of email marketing compared to the social media, and then we\u2019ll explain what this all means for you as an online marketer.<\/p>\n

 <\/p>\n

Overview:<\/strong> Email Marketing vs Social Media Summary of Performance Statistics<\/strong><\/p>\n

Here we have a summary of the stat:
\nTotal Users:<\/strong> Email 3.8 billion Social Media 3.4 billion
\nPreferred Promo Channel:<\/strong> Email 60% Social Media 20%
\nConversation Rate:<\/strong> Email 6.05% Social Media 1.9%
\nROI:<\/strong> Email 4400 Social Media 0<\/p>\n

 <\/p>\n

Email vs Social media stats<\/strong><\/p>\n

Now we\u2019re talking in terms of the total users instead of the accounts so you can understand the idea of the number of people. Accounts do not make purchases, right? It is people that do. But, if you\u2019re interested, we have something like the 8 billion email accounts (that is enough for every person in the world to have about 1.55).<\/p>\n

Also, every user of social media has an average of 5.54 accounts. The most popular social media are exactly the ones you would think: Facebook (by A LOT), Snapchat, Instagram, Whatsapp, Twitter, etc.<\/p>\n

Okay, let\u2019s see more!<\/p>\n

 <\/p>\n

Total Users<\/strong><\/p>\n

The amount of users for both the email and the social media is going to continue increasing. But only numbers are of little importance to you, right? You would like to know who these users are: demographics, behaviors, and what motivates them.<\/p>\n

Not only does the email have the largest overall user base, but it also has the largest user base of any age group you can think of.<\/p>\n

 <\/p>\n

Email vs Social media, Age Group Users<\/strong><\/p>\n

Age<\/strong>: 15-24 Email<\/strong>: 91 Social media<\/strong>: 88
\nAge<\/strong>: 25-44 Email<\/strong>: 94.3 Social media<\/strong>: 77
\nAge<\/strong>: 45-64 Email<\/strong>: 90.5 Social media<\/strong>: 64
\nAge<\/strong>: 65+\u00a0 \u00a0 Email<\/strong>: 85.5 Social media<\/strong>: 37<\/p>\n

Of course, it is said that age hardly begins to scratch the surface of many ways that your particular target or customers may use social media or email differently. There are so many ways you can make use of segmentation to learn about the specific psychographics and demographics that make your customers unique.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

There is now a record of more than 4.3 billion of the Internet users, in the world we have nearly 80% that have the social media accounts. Actually, 5.5 average have a social media accounts. That\u2019s really huge! But, here\u2019s it: Nearly all of the users have active email accounts. So, as a smart marketer … <\/p>\n

Continue reading “Email Marketing vs. Social Media: Is There a Clear Winner?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nEmail Marketing vs. Social Media: Is There a Clear Winner? - Lite1.7 Blog<\/title>\n<meta name=\"description\" content=\"There is now a record of more than 4.3 billion of the Internet users, in the world we have nearly 80% that have the social media accounts.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2021\/04\/28\/email-marketing-vs-social-media-is-there-a-clear-winner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing vs. Social Media: Is There a Clear Winner? - Lite1.7 Blog\" \/>\n<meta property=\"og:description\" content=\"There is now a record of more than 4.3 billion of the Internet users, in the world we have nearly 80% that have the social media accounts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2021\/04\/28\/email-marketing-vs-social-media-is-there-a-clear-winner\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite1.7 Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-28T21:06:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-17T20:30:30+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite1.7.siitgo.com\/blog\/#website\",\"url\":\"https:\/\/lite1.7.siitgo.com\/blog\/\",\"name\":\"Lite1.7 Blog\",\"description\":\"Email Marketing Tips, Softwares & Online Advertising Tutorials\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/lite1.7.siitgo.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2021\/04\/28\/email-marketing-vs-social-media-is-there-a-clear-winner\/#webpage\",\"url\":\"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2021\/04\/28\/email-marketing-vs-social-media-is-there-a-clear-winner\/\",\"name\":\"Email Marketing vs. Social Media: Is There a Clear Winner? 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