{"id":350,"date":"2021-09-01T08:58:04","date_gmt":"2021-09-01T08:58:04","guid":{"rendered":"https:\/\/lite1.7.siitgo.com\/blog\/?p=350"},"modified":"2021-11-17T18:10:05","modified_gmt":"2021-11-17T18:10:05","slug":"best-practices-for-managing-your-email-list","status":"publish","type":"post","link":"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2021\/09\/01\/best-practices-for-managing-your-email-list\/","title":{"rendered":"Best practices for managing your email list"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-358\" src=\"https:\/\/lite1.7.siitgo.com\/blog\/wp-content\/uploads\/2021\/09\/email-list-management-for-business-1024x536.jpg\" alt=\"\" width=\"640\" height=\"335\" srcset=\"https:\/\/lite1.7.siitgo.com\/blog\/wp-content\/uploads\/2021\/09\/email-list-management-for-business-1024x536.jpg 1024w, https:\/\/lite1.7.siitgo.com\/blog\/wp-content\/uploads\/2021\/09\/email-list-management-for-business-300x157.jpg 300w, https:\/\/lite1.7.siitgo.com\/blog\/wp-content\/uploads\/2021\/09\/email-list-management-for-business-768x402.jpg 768w, https:\/\/lite1.7.siitgo.com\/blog\/wp-content\/uploads\/2021\/09\/email-list-management-for-business.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>You&#8217;ve invested a lot of time and money into growing your email list, so you want to manage it well. Here are four best practices for managing your list.<\/p>\n<ol>\n<li>\n<h4>Use the double opt-in method<\/h4>\n<\/li>\n<\/ol>\n<p>Before your customers can begin receiving your emails, they have to subscribe. There is some debate over whether you should require them to do a single or double opt-in for this.<\/p>\n<p>If all you require is a single opt-in, they can begin receiving emails from you as soon as they subscribe. With a double opt-in, they have to confirm that they signed up for your email list.<\/p>\n<p>It can be tempting to go with a single opt-in because it allows you to grow your email list faster, and you never have to worry about losing those subscribers left in limbo. However, you could end up with a bunch of fake or spam email addresses. A double opt-in ensures that you have an engaged email list, since the people who signed up have shown they really want to be there.<\/p>\n<ol start=\"2\">\n<li>\n<h4>Set up a welcome sequence<\/h4>\n<\/li>\n<\/ol>\n<p>What happens when a new email subscriber joins your list? Hopefully, that person goes into your welcome sequence.<\/p>\n<p>A welcome sequence is an automated funnel that new subscribers receive right after signing up. It&#8217;s an opportunity for them to get to know you and start building a relationship with your business.<\/p>\n<p>When a new subscriber joins your email list, they are excited and engaged with your business. But if they don&#8217;t hear from you for weeks, they&#8217;ll quickly lose interest and move on. So, a welcome sequence helps you build trust and engagement with your audience.<\/p>\n<p>Here are a few tips for creating a welcome sequence:<\/p>\n<ul>\n<li>Use a conversational tone in your emails.<\/li>\n<li>Ask a question and invite your subscribers to respond to the email.<\/li>\n<li>Share one of your best pieces of content \u2013 a really helpful blog post, guide or video.<\/li>\n<li>Don&#8217;t space the emails too far apart; send them every day or every other day, depending on how long the sequence is.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h4>Segment your subscribers<\/h4>\n<\/li>\n<\/ol>\n<p>Companies that personalize their emails have open rates 11% than those that send generic emails to all their subscribers. The best way to deliver targeted emails is segmenting your email aubscribers.<\/p>\n<p>Segmentation can feel like a huge undertaking, so if you haven&#8217;t been doing this already, it&#8217;s best to start small. Start by segmenting your list based on demographics like age, gender and income level. Those factors alone can tell you a lot about your subscribers&#8217; interests.<\/p>\n<p>You can also segment your subscribers based on whether they are already a customer. You can segment your current customers even further based on their past purchases or total amount spent.<\/p>\n<ol start=\"4\">\n<li>\n<h4>Remove inactive subscribers from your list<\/h4>\n<\/li>\n<\/ol>\n<p>The final step in maintaining a healthy email list is to remove unengaged subscribers. It may seem counterintuitive to remove subscribers, but it doesn&#8217;t matter how many subscribers you have. What matters is your overall engagement.<\/p>\n<p>Inactive or &#8220;dead&#8221; subscribers are individuals who haven&#8217;t opened a single email from you in the past 90 days. Your email provider should have a way for you to find this information quickly.<\/p>\n<p>Once you&#8217;ve identified your inactive subscribers, tag them and send them one last email allowing them to stay on your list.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve invested a lot of time and money into growing your email list, so you want to manage it well. Here are four best practices for managing your list. Use the double opt-in method Before your customers can begin receiving your emails, they have to subscribe. There is some debate over whether you should require &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2021\/09\/01\/best-practices-for-managing-your-email-list\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Best practices for managing your email list&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best practices for managing your email list - Lite1.7 Blog<\/title>\n<meta name=\"description\" content=\"You&#039;ve invested a lot of time and money into growing your email list, so you want to manage it well. Here are four best practices for managing your list.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2021\/09\/01\/best-practices-for-managing-your-email-list\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best practices for managing your email list - Lite1.7 Blog\" \/>\n<meta property=\"og:description\" content=\"You&#039;ve invested a lot of time and money into growing your email list, so you want to manage it well. Here are four best practices for managing your list.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2021\/09\/01\/best-practices-for-managing-your-email-list\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite1.7 Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-01T08:58:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-17T18:10:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lite1.7.siitgo.com\/blog\/wp-content\/uploads\/2021\/09\/email-list-management-for-business-1024x536.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite1.7.siitgo.com\/blog\/#website\",\"url\":\"https:\/\/lite1.7.siitgo.com\/blog\/\",\"name\":\"Lite1.7 Blog\",\"description\":\"Email Marketing Tips, Softwares &amp; Online Advertising Tutorials\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/lite1.7.siitgo.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2021\/09\/01\/best-practices-for-managing-your-email-list\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/lite1.7.siitgo.com\/blog\/wp-content\/uploads\/2021\/09\/email-list-management-for-business.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2021\/09\/01\/best-practices-for-managing-your-email-list\/#webpage\",\"url\":\"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2021\/09\/01\/best-practices-for-managing-your-email-list\/\",\"name\":\"Best practices for managing your email list - Lite1.7 Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lite1.7.siitgo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2021\/09\/01\/best-practices-for-managing-your-email-list\/#primaryimage\"},\"datePublished\":\"2021-09-01T08:58:04+00:00\",\"dateModified\":\"2021-11-17T18:10:05+00:00\",\"author\":{\"@id\":\"https:\/\/lite1.7.siitgo.com\/blog\/#\/schema\/person\/3390247ea07b7368316bc92ea9dabd33\"},\"description\":\"You've invested a lot of time and money into growing your email list, so you want to manage it well. Here are four best practices for managing your list.\",\"breadcrumb\":{\"@id\":\"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2021\/09\/01\/best-practices-for-managing-your-email-list\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2021\/09\/01\/best-practices-for-managing-your-email-list\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2021\/09\/01\/best-practices-for-managing-your-email-list\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite1.7.siitgo.com\/blog\/\",\"url\":\"https:\/\/lite1.7.siitgo.com\/blog\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2021\/09\/01\/best-practices-for-managing-your-email-list\/\",\"url\":\"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2021\/09\/01\/best-practices-for-managing-your-email-list\/\",\"name\":\"Best practices for managing your email list\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/lite1.7.siitgo.com\/blog\/#\/schema\/person\/3390247ea07b7368316bc92ea9dabd33\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/lite1.7.siitgo.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fea608c53dfb53763556b0ace6f5001c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/lite1.7.siitgo.com\/blog\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/350"}],"collection":[{"href":"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=350"}],"version-history":[{"count":2,"href":"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/350\/revisions"}],"predecessor-version":[{"id":359,"href":"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/350\/revisions\/359"}],"wp:attachment":[{"href":"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}