{"id":801,"date":"2022-03-14T22:05:33","date_gmt":"2022-03-14T22:05:33","guid":{"rendered":"https:\/\/lite1.7.siitgo.com\/blog\/?p=801"},"modified":"2022-03-14T22:06:29","modified_gmt":"2022-03-14T22:06:29","slug":"how-to-plan-content-for-2022","status":"publish","type":"post","link":"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2022\/03\/14\/how-to-plan-content-for-2022\/","title":{"rendered":"How to Plan Content for 2022"},"content":{"rendered":"<p><img src=\"https:\/\/www.click.co.uk\/wp-content\/uploads\/2015\/12\/How-to-plan-blog-730x335.jpg\" alt=\"See the source image\" \/><\/p>\n<p>Let us help you start the year off right, whether you&#8217;re creating a new content strategy or reviving an old one.<\/p>\n<ul>\n<li>Set the Stage<\/li>\n<li>Make Content<\/li>\n<li>Produce and Promote<\/li>\n<\/ul>\n<h4>Set the Stage<\/h4>\n<p>First things first: know what you want to achieve before you start creating content. We suggest auditing your current assets, researching your competitors, and planning your content strategy.<\/p>\n<p>Considerations include:<\/p>\n<ul>\n<li><strong>Set goals.<\/strong> Setting clear, measurable, and specific goals can help guide your content strategy. It could be as simple as deciding to double your email list or hit a certain traffic or time-on-page goal.<\/li>\n<li><strong>Choose your audience.<\/strong> Who is your content aimed at? Who do you want to visit your company&#8217;s website? Create buyer personas based on your customer research.<\/li>\n<li><strong>Make a keyword list.<\/strong> Keywords are terms and phrases consumers use to research your products or services. Keyword ideas can be found in Google Ads or Analytics dashboards, or by using Google Autocomplete.<\/li>\n<li><strong>Review your content.<\/strong> Examine the content on your company&#8217;s website, blog, and other assets. Examine the content for quality, but also the metrics to see what works well (and what doesn&#8217;t).<\/li>\n<li><strong>Create categories.<\/strong> We also suggest creating categories based on your previous content. For example, a plumbing company may have categories for preventative maintenance, DIY tips, energy efficiency, etc. They can help you generate content ideas. They also show you where you&#8217;ve been focusing too much or not enough.<\/li>\n<\/ul>\n<h4>Make Content<\/h4>\n<p>After laying the foundation, it&#8217;s time to get serious about creating content that supports your strategy. Some suggestions:<\/p>\n<ul>\n<li><strong>Create a content ideation process.<\/strong> You&#8217;ll need to keep coming up with new content ideas. Plan regular brainstorming sessions with your team, using your keyword and category lists as a guide. Consume content from competitors and industry experts; you never know when inspiration will strike!<\/li>\n<li><strong>Make a topic list.<\/strong> Add new topics to a shared spreadsheet. Include a working title, a one- or two-sentence summary, a proposed call to action, and a keyword list. You can also include inspiration\/research articles. Indicate any landing pages or other assets you want the content to link to.<\/li>\n<li><strong>Plan ahead.<\/strong> Create a writing routine around your topic list. You can use your topic list to assign due dates or writers to each topic (if you&#8217;re lucky enough to have a writing team).<\/li>\n<li><strong>Ensure quality.<\/strong> Include a quality check in your process. An editor or proofreader should check all content for grammar and typos, as well as alignment with your goals. Privileging may also be wise.<\/li>\n<\/ul>\n<h4>Produce and Promote<\/h4>\n<p>When you create new content, make sure to promote it across all relevant channels.<\/p>\n<ul>\n<li><strong>Compile newsletter topics.<\/strong> You should have a regular e-newsletter to share new blog posts, videos, etc.<\/li>\n<li><strong>Social media share.<\/strong> Assign a team member to share content across all of your branded social media accounts.<\/li>\n<li><strong>Pay for promotion.<\/strong> Paid promotion may work well for content you truly believe in.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Let us help you start the year off right, whether you&#8217;re creating a new content strategy or reviving an old one. Set the Stage Make Content Produce and Promote Set the Stage First things first: know what you want to achieve before you start creating content. We suggest auditing your current assets, researching your competitors, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2022\/03\/14\/how-to-plan-content-for-2022\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Plan Content for 2022&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Plan Content for 2022 - Lite1.7 Blog<\/title>\n<meta name=\"description\" content=\"Let us help you start the year off right, whether you&#039;re creating a new content strategy or reviving an old one.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2022\/03\/14\/how-to-plan-content-for-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Plan Content for 2022 - Lite1.7 Blog\" \/>\n<meta property=\"og:description\" content=\"Let us help you start the year off right, whether you&#039;re creating a new content strategy or reviving an old one.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite1.7.siitgo.com\/blog\/index.php\/2022\/03\/14\/how-to-plan-content-for-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite1.7 Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-14T22:05:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-14T22:06:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.click.co.uk\/wp-content\/uploads\/2015\/12\/How-to-plan-blog-730x335.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite1.7.siitgo.com\/blog\/#website\",\"url\":\"https:\/\/lite1.7.siitgo.com\/blog\/\",\"name\":\"Lite1.7 Blog\",\"description\":\"Email Marketing Tips, Softwares &amp; 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