HubSpot is one of the world’s largest providers of marketing software. Dharmesh Shah and Brian Halligan founded the company in 2006, and it has grown to serve 56,000 customers of all sizes while spreading the inbound marketing methodology throughout the world.
Their products are segmented into what the company refers to as hubs. While each hub has a unique focus, email marketing software is a component of the larger Marketing Hub. It’s a robust solution that’s tailored to the lead nurturing and sales conversion needs of small and medium-sized businesses.
Features and Functionality
HubSpot includes many of the standard email marketing features you’d expect, such as built-in templates, open and click-through reports, and contact lists. Additionally, it enables you to create automation workflows, pop-up windows, and dynamic content. These are beneficial, but only scratch the surface.
1. Native Forms
Native forms can be added to nearly any HubSpot-tracked page. Progressive profiling, custom CSS, smart fields, dependent fields (that appear/disappear depending on how previous fields were filled), custom domain blocking, and more are all possible.
2. Visual automation workflows
HubSpot includes a visual automation builder that enables you to visualize how other elements interact. You can create anything from straightforward follow-up sequences to intricate lifecycle emails that guide prospects through each stage of the buyer journey.
3. A/B testing
There is no way to determine what works until you test it. The straightforward A/B testing system enables you to create and test hypotheses, as well as improve the metrics that are most important to you.
Test subject lines, calls to action, email content, and formatting to ensure that campaigns are optimized to the fullest extent possible.
4. True drag and drop editor
While many email marketing tools claim to include a drag and drop editor, they fall short. HubSpot is one of the few companies that fulfils this promise. Drag and drop content blocks into your email, then customize it until it’s perfect.
5. Templates
HubSpot includes a library of templates that are accessible via the website. And you can upload them to the email marketing platform. Due to the way templates are distributed, it’s difficult to determine the exact number available.
There are newsletter templates, blogging templates, public relations templates, comarketing templates, and sales templates. The benefit of these templates is that they are constantly being updated and are designed to be customized. Customizing them for the first time may be a little challenging, but once you get the hang of it, the process is a breeze.
6. Ease of Use
The app itself is intuitive, has an easy-to-navigate interface, and includes numerous help touchpoints.
One of the ways HubSpot makes the tool so simple is by making useful suggestions while you work. For instance, there are suggestions for email composition and offer creation for your popups.
7. Customer support
HubSpot takes customer support seriously because it understands that this is how you retain customers over time. It includes an insightful blog that will help you grow as a marketer, video tutorials for each feature, and 24/7 phone support.
Due to the support’s responsiveness and expertise, online reviews consistently rate it highly.
Final Word
HubSpot is a market leader in marketing software for a reason. It has developed into a robust tool that elevates even inexperienced marketers to professional status. With the email marketing component, you can send timely, personalized messages to your contacts on a mass scale, guiding them closer to a sale.
It includes the standard reporting, dynamic content, segmentation, opt-in forms, and contact lists. Additionally, you can access advanced functionality such as automation workflows that connect the entire customer lifecycle, A/B testing to continuously optimize your campaigns, and native forms that enable you to collect critical information while delivering a unique experience.
While HubSpot excels in a variety of areas, there is no escaping the fact that it is expensive. Taken together, HubSpot is an excellent tool for email marketing, but the cost will deter many prospective customers. If you want to take your email marketing to the next level while also integrating it with the rest of your marketing workflow, this is an investment worth making.