Email marketing is one of the oldest and most widely utilized digital marketing campaigns. A list of subscribers who have expressed interest in your business’s products or services is emailed. The idea isn’t new, but the execution has been tweaked to give a more tailored experience for users.
According to many research, email marketing still has a 30-40% return on investment for every $1 spent on it.
- Types of email marketing:
- Promotional
- Informative
- Re-engagement
- Why your company needs email marketing
- Sales conversion
- Recognising
- Usability
- Affordability
- Real-time communication
- Stay in touch
- Easy targeted messaging
- Easy to obtain analytics
Types of email marketing:
- Promotional: It’s not uncommon to receive emails offering discounts and coupons to save money. These are promotional emails, which try to boost awareness of a company’s products or services while financially rewarding purchasers.
- Informative: Informative marketing is also a wonderful approach to keep clients informed about company changes, new items, and shipping delays.
- Re-engagement: Re-engagement emails can be promotional or instructive, but they are targeted to people who have previously expressed interest in your organization but no longer interact. This could be someone who hasn’t bought from you in a long, or someone who hasn’t completed an online buy. It’s a terrific way to offer discounts to customers who need them without organizing a company-wide campaign.
Why your company needs email marketing
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Sales conversion
Promotional and re-engagement emails are wonderful ways to give discounts on items or services, prompting customers to spend more. Ultimately, your email’s calls to action lead to conversions.
Make it personal by giving each subscriber a birthday discount.
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Recognising
Email marketing is simply scalable, so you can send to a large number of people without spending a fortune. Unlike other platforms, such as social media, it’s simple to acquire email addresses through mailing list registration boxes, e-commerce purchasing carts, and third-party sources.
Email inboxes are also carefully controlled environments with just relevant content from companies. Providing useful content will keep your brand fresh in the thoughts of your readers.
Changing up your emails will help you generate leads, convert them, and keep them coming back.
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Usability
It’s easy to construct a campaign around social media because that’s where the action is. However, many clients are either young or too tired to open an account. Anyone with a digital gadget has had to create an email address in order to utilize it.
Emails, while not ideal, are a more universal technique that helps reduce waste.
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Affordability
It can be challenging to find the right marketing solution, which is why we developed a guide on the top seven must-have characteristics. That said, many providers provide numerous tiers of membership, sometimes starting with a basic, free plan.
Marketing service providers know the value of offering services that expand with your business’s needs, which helps to make email marketing a scalable option with results based on the effort you put in.
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Real-time communication
Emails were previously the privilege of high-end computers, but now many of us turn to our cellphones on the go to check incoming email, along with tablets and even wearables. This makes it easier for firms to target consumers in real-time with current information. Imagine a sports team wins a match; this is a wonderful moment to conduct a sale on things relating to that team, for example.
Prominent calls to action will provide buyers a direction, whether that’s a link to a product, your website, or a reviews page. After all, there’s no time like now.
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Stay in touch
Unlike social media, where it’s possible for algorithms to alter the type of information that customers view without any warning, emails are a solid way to reach an audience. Readers can select when to interact with emails, that then go on to be stored chronologically in their inbox.
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Easy targeted messaging
An email service provider will be your first step in delivering promotional emails and other marketing content, but this can be time-consuming and complex. Investing in a more complex email marketing service opens the door to tons of new opportunities, like automation.
With every consumer in a different stage – browsing, buying, aftercare, just to name a few – you can generate content that is automatically sent out to fulfill the individual’s needs.
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Easy to obtain analytics
Remember your purpose when developing email marketing material, and take the time to build up analytics when constructing your template whether it’s through a custom created email service provider or an API that connects to other elements of your business like your website.
Understanding how you receive your leads, click-through rates and an array of other data might allow you to build stronger plans of attack in the future.