Videos are becoming increasingly popular as an online marketing tool. Videos are vital in any brand’s marketing strategy, whether they are made for entertainment, information, or instruction.
According to a Demand Metric report, 70% of marketers now use videos in their campaigns. Another 82 percent of marketers say video content marketing is effective. Given these figures, there are many reasons to incorporate video content marketing into your current marketing strategy. If you plan to use video content marketing in your strategy, make sure you follow the guidelines below:
- Set goals
- Audience appeal
- Call to action
- Video distribution
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Set goals
Consider what you want to achieve with your video content marketing strategy. Do you want to promote your goods and services? Want to use your videos to recruit? Do you want to raise brand awareness?
Define your goals for your videos. Only by defining your goals can you accurately measure the success of your video content marketing strategy. Decide how you will know if you have succeeded.
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Audience appeal
Consider your target demographic when creating a marketing strategy for your video. Don’t miss out on the chance to get creative to reach new audiences.
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Call to action
No matter how well produced your video is, it may not achieve the desired results if it lacks a call to action. Consider what you want viewers to do after they watch your video. To maximize impact, include a visual and audible call to action.
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Video distribution
Don’t forget about social media when deciding how to distribute your videos. Promote your videos on multiple channels and make sure they’re optimized for mobile viewing, as more people watch videos on their phones.
Cisco predicts video will account for 69% of all consumer online traffic in two years. As online video becomes a more important source of consumer entertainment and information, it is critical that brands of all sizes include video content marketing in their overall marketing strategy.