How Email Marketing Can Provide Help to Various Businesses to Scale During the Economic Uncertainty

How Email Marketing Can Provide Help to Various Businesses to Scale During the Economic Uncertainty

Despite the economic and environmental challenges in the year 2020, the reality is that many businesses are still excelling due to the innovative shifts that is in marketing strategies. Various businesses who have taken a conservative approach otherwise to the spending marketing dollars online, have now been thrown into same advertising marketplace as the tech giants and the eCommerce. While this is uncertain and at times it is a scary territory for many businesses, the opportunity to succeed is really huge.

The Marketing teams have had to look more critically than they have been ever looking before at which marketing channels are really working for them, especially in a time where consumers are now primarily interacting with brands with their smartphones and their computers. While many other brands have opted to invest their budgets on social media and digital marketing, there is a more channel that are tried and true that has stolen the spotlight: email. In fact, the recent study that was carried out by SparkPost revealed that about 58% of the global leaders note email marketing efforts drive value and its positive impact to their business and about 59% of email practitioners have a positive believe that email is a main source of revenue. By them focusing their marketing efforts and their dollars on email, brands can help to build a better and stronger customer experience and an agile marketing team as well as to create a foundation for other marketing channels.

One of the greatest benefits that email has achieved is that there is no one entity that owns the marketing channel. Unlike those other ad placements that social networks and search engine owns, email is another world all on its own. While the digital marketing channels require that the brands should follow certain rules like image content andvword count, it ain’t so in email, email is more malleable enabling companies to be able to flex their creative muscle and to totally build unique campaigns.

Although there are many best practices when it comes to you creating a great email marketing message, but the channel itself allows brands the easy flexibility to market in different new ways during a cultural moment in which the “new normal” makes changes by the hour. More to this, with emails, marketing teams can be very agile when it comes to taken care of business needs. Because these companies do not pay-per-click when it comes to email opens, brands can send as many email as they please to their customers to communicate new and important updates. Since all those customers that are receiving mail from different brands must be opted into the mailstream, the email only serves as an enhancer to the customer experience as the email updates will always keep engaged recipients updates of the newest company news. Email is the reliable choice to choose when it comes to rolling with the situation of uncertainty that we all continue to face in this time.

In addition to agility and flexibility, another beautiful benefit of email is that investing in it can actually give boost to the marketing team morale. According to the SparkPost’s research it is observed that about 83% of marketing leaders and practitioners are happy at work, a very impressive metric during a time when the stress of ecomomy is running very high for everyone. SparkPost discovered that one of the major factors in this overwhelmingly positive statistic is that many of the marketers leverage automation and emerging technologies to have success over expectations at work.

By you investing in a comprehensive marketing stack rife that has new innovations, marketing leaders can now create a positive environment where the marketing team members can be much more effective and will be rewarded for doing a great job. The Investment in technology specifically for the email channel is simply a win-win since many recent innovations can surprise and can delight subscribers in addition to making the lives of email marketers easier. Allocating a larger budget to email can simply supercharge morale and output of the team.

During the year 2020, there was a very dramatic increase in investment in the social media, communications, email and digital marketing. During a time that people were spending more time on their tablets, computers, and phones, marketers were betting on a “fire on all cylinders” strategy, which is the foundation of email.

In fact, SparkPost reported that about 44% of the marketing leaders that increased their email budget in the year 2020. Email has in time and again proven to be the best resource for solid data to the improvement of future touchpoints with customers across all marketing channels. Email is the most effective and the fastest way to determine things like engagement, a metric that can help you to measure the success of a brand’s customer experience. As such, investing in the resource is the best way to streamline the marketing data and to create a centralized source of truth across the whole marketing channels.

 

The Best Email Marketing Softwares

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Why is it so important to Choose The Best Email Marketing Service?

This is because email marketing is very easy to manage, allows you to establish a direct contact with your customers, and it gives you full control.

Email marketing is one out of many of the strategy for small businesses that is of most cost-effective for marketing. In accordance to the Direct Marketing Association (DMA), email marketing on an average is about 4300 percent as in return on investment (ROI) for businesses that are recorded in the United States.

It’s of a great importance to understand that a lot of your success with the email marketing are dependant totally on the email marketing software that you select because they are responsible for making sure that your emails actually get delivered successfully.

Take note that if you aren’t careful, then you will end up paying a lot more money for fewer marketing features and some terrible email deliverability rates (which will even cause you to lose more money).

These are 4 things to Look for in a Good Email Marketing Tool

1. A good email marketing service should be able to include features that can enable you to create email newsletters that are highly engaging with an easy user interface (ideally drag-and-drop editor).

2. Your email marketing service should give you availability for easy navigation and make it easy for you to manage your contact list, segment users into groups, and also track the performance of your email marketing campaigns.

3. It will enable you to send easily personalized and targeted bulk emails that does not actually carry loads of work. This process is also called marketing automation.

4. Most importantly, a good email service provider ensures that your email campaigns are not going to end up in the spam folder.

Having said all this, now let’s take a look at some of the best email marketing service providers and the way they stack up against each other.

1. ConvertKit

ConvertKit is a very robust email marketing platform that is majorly for professional bloggers, authors, and marketers. It is very easy to use and it is incredibly powerful.

One of the unique features of ConvertKit is that it allows you to easily offer content upgrades and also incentives with email signup forms. It is also equipped with an easy to manage auto-responders that allows you to send drip emails from their emailing service.

They have all the powerful features that you are expecting from a top-notch email marketing service such as the a/b testing, landing page builder, smart workflows, beautiful email templates and more.

A lot of the ConvertKit features such as the paid newsletters are specifically designed for professional bloggers and creators that’s why they are rated as the best email marketing service for professional bloggers.

ConvertKit offers a 14-day free trial, after then their pricing starts from $29/month. They also have an offer a 30-day refund policy.

2. SendinBlue

The SendinBlue is a complete SMS and email marketing software that is majorly for businesses. It is known as one of the fastest growing email marketing platforms in the Europe.

SendinBlue includes the beginner-friendly marketing automation tools that gives you the opportunity to send transactional emails, create workflows for automatic follow-up emails, and segment users.

SendinBlue offers a completely free email marketing plan that allows you send up to 300 emails per day, but with the condition that all your emails will have their branding. Their paid plans range from $25 per month for Lite. You can also make inclusion of SMS to your account, but the pricing will vary based on what you are sending.

SendinBlue also has offers of a separate SMTP bulk email marketing service that can be used to power transactional or automated emails from your WordPress site. Although you do not need this for email marketing campaigns, but it’s a good functionality to have if you have a large website, and you want automatic real-time content based emails.

3. Drip

Drip is a very powerful and a useful enterprise email marketing platform, it is majorly used for bloggers, eCommerce, and digital marketers. They offer a wide range of different tools to make marketing automation, sales funnels, and personalization easy.

The support options at Drip Includes excellent documentation, automation training, webinars, detailed courses, live chat support and free guides.

Drip can be used for different businesses because it allows us to send bulk emails while engaging and connecting with every customer on a personal level making use of their smart eCommerce marketing automation.

Drip eCommerce revenue attribution feature shows us the exact details of how much revenue we generate from each email marketing campaign.

4. AWeber

AWeber is one of most popular and oldest email marketing service providers in the world. They offer a wide-range of tools for those small and medium sized businesses and help to manage their email marketing.

To get started with AWeber is very easy. It connects seamlessly to most platforms including that of WordPress.
Also you will getting free access and an already prepared to use html email templates, list management, autoresponders, a/b testing, and email tracking that has detailed insights.

AWeber offers a limited free plan that includes up to 500 subscribers. After that, the pricing starts from $19/month. You can also signup for quarterly or you can sign up with the annual plans to save even more.

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How To Use Email Marketing To Build Consumer Trust

How To Use Email Marketing To Boost Consumer Trust 

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Someone is more likely to trust something, for example, a product or service, that is based on others’ recommendations. If you can get people to trust your products, they will, by extension, trust you. If you are just like several business owners, you would at this point, want to build trust with your audience. When your consumers trust your brand, there is a better chance that they will check out your blog, buy your products from your store, and engage with your company on its social media outlets. 

Trust-building takes place across all platforms used for marketing, but none of those are quite as valuable as email. Email is one of the best ways to help build rapport with consumers and grow your business. People are more likely to respond to personalized Email messages that are sent to them on a one on one basis, as opposed to publicly commenting on a blog or social media post that is written for everyone. 

In this article, we will go over several methods and practices that you can put into place to improve consumer trust and help you to grow your brand. 

Let’s get started. 

Start With A Welcome Email

One of the biggest mistakes that we see many email marketers make is that they don’t send out a welcome message. When a subscriber signs up for your email list, they expect to get promotions and content from you sent to their inbox.

You would have to set the tone if you want to build trust with your subscribers. In other words, let them know what to expect from you, then deliver. Welcome emails are a great way to set high expectations for your readers and start building their trust for your brand immediately. 

A whopping 82 percent of subscribers open and read welcome emails. This number is so high because the brand at this point, is still fresh in the subscriber’s mind. Imagine signing up for marketing emails and not getting any message for over a month. The brand that would be sending the message should consider themselves lucky if you can even remember their company name. 

Instead of setting subscribers up for forgetting that they signed up for your company, you should send them a welcome email as soon as they hit the subscribe button. You will find out that setting the stage early would dramatically improve your subscribers trust.

Consistently Provide Value

Speaking of keeping up with their expectations and your promises, let us talk about consistently providing value to your subscribers. When people sign up for your email lists, it is because they think the company has something of value to offer to them in return for a subscription. 

If you can offer subscribers unmatched value, it is a safe bet that users will open future messages when your business name pops up in their email inbox. 

There are lots of ways you can employ to make your emails more valuable for your readers. To start, you should include the lead magnet or offer that you used to trigger their subscription. For instance, if someone subscribed to your list because they found out about an offer that gives them 25% off their first order, you should quickly send them that value proposition. 

Once the main proposition is out of the way, you can then, start sending out exclusive content from your blog, promotions on new products, and event registration forms for online events such as webinars. 

Leverage The Power Of Personalization

The best way to build trust with your audience is by showing them relevant content and offers. Personalization is now very common in the world of digital marketing because it works like charm. Consumers want to see things that can relate to their hobbies and interests. 

Similarly, most businesses offer products and services that are designed to resolve pain points or help their consumers to achieve their goals. Personalizing content would allow you to provide relevant products and content to consumers based on their needs.

The great thing about this strategy is you can personalize every aspect of your emails. Your call to action, offers, and even subject lines can be tweaked in many ways to appear attractive  to your audience. Believe it or not, personalizing subject lines alone can get you 50% more success!  

Show Social Proof 

Social proof is a psychological event in which someone is more likely to trust something, for example, a product or service, that is based on others’ recommendations. If you can get people to trust your products, they will, by extension, trust your company. 

Include in your emails, snippets of social proof if you want to build trust with your subscribers. You do not have to go all out every time. Instead, strategically show your consumers other positive opinions others have left for your company during the crucial moments in their shopping journey. 

For example, if you have a drip campaign that concludes sales with a special 50% off deal, social proof can help you to build trust and get more sales by convincing the clients that its actually true. These triggers show consumers that other people who have bought your product had an excellent experience. Only now, they would have the chance to get that same experience at half the price. Done deal, right? 

Over To You

Email marketing is the best opportunity to build trust with your audience and business potentials. The key is to know which strategy that you want to use and when to use them. In this Article, we showed you several helpful tips you can include in your plan that will help you to build trust with your subscribers. 

Keep in mind that trust is not something that is built overnight. You need to spend time interacting with your subscribers and offering value if you want to see them engage with your business for several years to come. 

Using Email Extractor For Email Marketing.

The Email Extractor explained here should not be confused as email harvester or email spider.

The Email Extractor here is an email sorter, email filter or email separator suitable to proper arrangement of email list and filtering of unwanted emails. 

The Best Email Extractor is Lite1.7 Email Extractor suitable for large email list extraction. It has double interface for sorting emails, so you can see the old and the extracted new. 

Simply paste the email list in the first interface, then click extract. You can also use presets such as Seperator button, Group Addresses, List Alphabetically, extract addresses containing certain strings, including type of address and email counter. 

To Get Started, See Email Extractor Below: 

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Lite1.7 Email Extractor

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