With much more than three hundred billion marketing emails that are delivered every day, savvy brands across the globe are one of the leading core upping the ante in order that is able to achieve the desired “cut-through” that they require from their digital comms.
And while it is now becoming more increasingly difficult for the marketing departments to get that particular answer they yarn for, to land that conversion-led piece of content that they require against an overwhelming backdrop of the online ‘noises’ the statistics evidence of just how much important a piece in the jigsaw that email marketing is.
There is no doubt at all that this form of communication takes the pride of the place in a modern day marketer’s toolkit. After all, if you have carefully crafted and a highly engaging email it can enable the savvy professionals to strike up an initial, and also often all important, conversation with a customer or a prospect.
However, when a recipient is requiring an average of a six touchpoints before they make their purchase, content that is sent out blindly and without any relevance can be a total waste of time for the both parties, both the marketer and the consumer who wasn’t even interested at all in receiving the message in the first place.
As customers’ the needs on daily bases evolve in a digital-first world, their demands have shone a light and make a path on how marketers have to be more sophisticated with their campaigns now and that includes marketers having to get rid of the bland ‘batch and blast’ emails that are mainly being sent to a large audience that does not feel listened to or do not understood the brand you present.
Brands should be able to utilise the marketing automation data to help them understand when to increase cadence
With such an intelligence at a marketing department’s fingertips, this will create a stronger idea of the optimum email cadence, for per person, and per category. When this is been established, such a data provides mail servers with more additional detail as to whether previous emails have been received by the recipient – therefore having to help a brand’s messages to avoid the Spam folder, in this process.
The easiest way that people can understand this further is to think of the mail servers as allocating a ‘credibility score’ to the brands. And, similar to lead scoring, the higher the rate number in other words the more engaged the recipient will be, the greater the company’s email marketing integrity will be.
However, marketers who have failed to deliver the email cadence in line with audience engagement, are not only risking the damaging of server credibility, but customer loyalty and brand reputation too. And this is no longer the time for businesses to be left behind by other the organisations that have already embraced marketing automation and now understand their customer on a more granular level.
Despite the current economic and the environmental challenges in 2020, the reality still remains that many businesses are still making good success due to the recent innovative shifts in the marketing strategies. Those other businesses that have in otherwise taken a conservative approach to the spending of marketing dollars online, are now been thrust into the same advertising marketplace as that of the tech giants and the eCommerce. While this is uncertain and this times of scary territory for many businesses the opportunity for success is large.
Marketing teams now had to look more critically than ever before, checking which marketing channels that will work for them, especially during this time where consumers are now primarily interacting with their brands via smartphones and their computers. While many of this brands have now opted to spending more of their budgets on the digital and social media marketing, there is still a more tried, tested and true channel that has mainly stolen the spotlight: and that is The Email.
In fact, the recent study of SparkPost revealed that 58 percent of the global leaders have noted that the email marketing efforts has driven value and positive impact to their business and about 59 percent of email practitioners have a believe that email is a main source of their revenue. By having their interest focused on marketing efforts and dollars all on the email, brands can now build a strong customer experience and also an agile marketing team as well as the creating of foundation for other marketing channels.
One amongst the greatest benefits that has email is that there is no single entity that owns the marketing channel. Unlike other ad placements that are owned by the social networks and the search engine montholiths alike, email is another world entirely all on its own. While the digital marketing channels will require for their brands follow some certain rules like the word count and the image content, The Email is much more malleable enabling companies to allow you flex your creative muscle and build totally creative, and unique campaigns.
Of course there are so many best practices available when it comes to creating a great email marketing message, but the very channel(home) itself gives brands the necessary flexibility they need to market in different new ways during a cultural moment in which the “new normal” changes per hour. More than this stated, with the emails, the marketing teams can now be incredibly agile when it boils down to the catering to business needs. Because companies do not pay per click in email opening, brands can send as many email as they please to communicate new and important updates to their customers. Since those that are receiving mail from a brand must be opted into the mailstream, email only serves to enhance your customers experience as email updates keep your engaged recipients abreast of the newest company news. Email is the best reliable choice when it comes to rolling with the various punches of the continued uncertainty that we are all facing in this present time.
By now, you have likely heard that people are now spending more time online. This is not a surprise, considering how the quarantine and the social distancing restrictions that is now invoke have affected everybody’s lifestyles. However, as the New York Times analysis revealed, people are not necessarily visiting the same websites that they have been frequently visiting before COVID-19 swept the globe.
While many of the established media brands and the streaming websites saw many significant increases in traffic, many of the other URLs took the hits as the digital viewing behaviors of people metamorphose. Those Email marketers who could not keep up were left in the limbo wondering why their content was not converting despite the large number of people that are online.
As the lives of consumers’ have shifted, so also have their priorities and their interests. Everyone’s day to day now looks different. It will only make sense for your emails to reflect that. As a marketer, you must be very relevant, empathetic, and also innovative to stand a chance in this latest environment, and it is pretty safe to say that the pandemic’s effects will carry on for sometime.
No matter the industry that you are in or how much competition you are facing, you can still find a percentage of prospects who are open to making purchases. All you just need is to implement a few key tactics to help you grab their attention. Here is how you should approach email marketing now.
1. Use Persona Based Messaging
It is time for you to dust off your target personas, even if it has been a while since you have created them. While it may not be easy for you to identify every need of your consumer, utilizing personas can be of help to you for you to remain relevant while reaching a large audience. You can actually make assumptions on the basis of your personas mainly in terms of pain points, value propositions, and their tone. After all, you are still trying to reach the same kind of people it is only the details that have changed.
2. Follow Up with Your Prospects
Contrary to the popular belief, the email marketing prospects who have “ghost” you a few times are not necessarily or totally uninterested. Some might just be busy, maybe navigating the craziness that is happening in the world. Instead foe you to write them off, just put forth some extra effort and follow them up.
For you checking in again sends a message to your prospect that you are not just credible and trustworthy, but you are also serious about developing a relationship. Be ready to extend your typical process and to provide additional digital touch points, such as for you sending four emails instead of just three, before you can temporarily or permanently give up on a lead. Note that there are distraction for many people right now, so putting a little extra diligence could pay off as we move further.
3. Put data in the driver’s seat
As a marketer, data is always your friend. Make use of what you know and learn to A/B test all the aspects of your email messaging and your content. Precision will really pay off as you figure out what the email engagement looks like during this time of pandemic and ways on which you can connect with your customers.
Where should you start? You might want to begin at the top with your email subject lines in front. Once you figure out the one that performs the best, you can move on so you will have to master the preview text, the greeting, the introductory sentence, the call to action, and also the special offers. Your results may even help out to inform your target persona descriptions by giving indication of which elements compel different groups.
4. Lead With Empathy
Emotional intelligence is a skill you must have, it is very important for any email marketer who wants to snag their prospect attention and close deals. That is why pandemic related email open rates got an increase of 41% in March 2020, according to the Worldata, despite the overall email open rates that is plummeting. Consumers felt very isolated and uncertain, so they just needed the support and direction.
If your team’s strong suit is not situated on crafting empathetic emails, then you should try putting yourself in your prospects’ shoes. You can ask yourself, what do your readers want to see? What are the things that they going through right now? What support will they embrace in this time? Is there any special incentive that could be added to entice them? Could you let them buy on a specific payment plan?
The pandemic has really changed our everyday life including everyday email marketing. You should be ready to reinvent your messages. You can make use of these four tips to guide your efforts as you are reaching out to prospects moving forward.
If people do not open your emails, then they are never going to click. That is why you need to improve your email open rate even before you can improve your email click through rate. Here we have listed some basic tips that will help you.
1. Ask for the Opt-In
The first thing you need to do is to make sure people actually opt-in to receive your emails. Whether you are using single opt-in or the double opt-in, the point is that subscribers have to voluntarily give their email address to you.
Making use of OptinMonster, you can easily set up optin forms that willattract subscribers who are interested in what you offer.
In contrast, prospects who have already opted in are likely to click and open your email, and if you make use of double opt-in, they already have the chance to confirm if they are interested in your information, whereby making the email opening even more likely.
2. Nail the Email Subject Line
According to Litmus, 34% of recipients testified that the subject line is the most crucial factor in email opening. In fact, 69% of people will just mark an email as spam before they even open it, reason is just because of the subject line.
The subject line can affect the email click-through rate also, it can affect the conversions and, importantly, unsubscribes.
Here is what you have to know: if prospects open your email based on the subject line they view and are disappointed by what they discover, they’ll hit the unsubscribe button, and they may even mark your email as a spam. That is one thing you would not want at all.
3. Be a Reputable Sender
The statistics from Litmus also shows that 42% of people will check on the sender name before they decide on whether to open an email. People get so many emails that if they are not too sure who an email is coming from, they may not want to open it.
There are a couple of different approaches you can use to make sure that you are recognizable. If your brand is well known, you can make use of the brand as your sender name. Or, better still you could also take a slightly more personal approach and then you can make a combination of the sender name with the name of your company. Often times a more personal approach will yield a better result.
4. Use the Preview Text Effectively
Litmus says that about 24% of people view the preview text before they even decide to open an email. The preview text will give prospects a snapshot of your email and should be catchy, it is often pulled out from the content, as Litmus illustrates:
Email Preview Text Affects The Clickthrough Rate
In some software of email marketing, it is possible to edit this text, which is a good idea that is if you do not want recipients to end up with the instructions on how to view images or how to read the email online. This happens a whole lot, and it is a waste of a space that you can put to use to entice subscribers to open email so that you can boost your email click-through rate. It is a good place to:
1. Include a second subject line.
2. Summarize the email.
3. Add a call to action. Sometimes this feature makes people to open your email and head straight for the link or the button you want them to click.
Apple email clients and Gmail, which are used by most email recipients, support preview text, so don’t ignore this opportunity to boost your email marketing click rate by cueing the open.
As you begin the researching of email hosting providers, here are some few questions you should ask yourself and your team to help you to narrow down your options that will work for you and your team now and a long-term.
How huge is your business? How many users do you have right now? How much email data do you store currently? Can any of it get archived before you finally move to an email service that is hosted? Do you really want to migrate your current data to the new provider when you finally decide to switch over?
What are the features that your team need? Special security requirements, shared calendars, an exchange server, Data protection, and more should be put into consideration when comparing different provide options.
What is your exact budget? The fact still remains that you will get what you pay for. Dealing with a small business, a free service may be beneficial to you, but for most of those medium to large businesses, you should consider looking for a professional options cos it may be a better route to take.
What are the softwares that potential providers are using? Make sure any provider you select is utilizing an email software that is up to date.
How difficult is it to begin? Are they offering migration services, will there be any interruption while making use of the service or while you’re getting set up initially?
Will there be any charges for migration or any other unknown initial fee besides the monthly/yearly fee that should be paid for the email? Are they charging per account or per mailbox?
How do you want the setting up your email to be? Will your team be able to access the email strictly from a website (web-based email), or will they just access it from an application on their mobile application or from their computers (lMAP or POP3)? Is their requirements for all emails to be sent and received, tasks, and calendars to be synced across all devices (Email Exchange)? Ensure as you select a provider you are also thinking about easy accessibility and how you can support your team best.
Do you want to archive your email automatically? If so, does the provider has the offer archive services feature?
By choosing the hosted email service, you don’t have to personally purchase hardware, and you do not have to be a security expert or a technical genius to implement tools that support your business operations and your team. Redundancies and the security are built in to continue evolving as the technology evolves, because the company you select to host your email is fully in the BUSINESS of email solutions.
As you begin your search for the right provider, you would need to assess your business’ needs and the place you want to be in the future to be able to decide which type of service will fit you and your business best.
There is now a record of more than 4.3 billion of the Internet users, in the world we have nearly 80% that have the social media accounts. Actually, 5.5 average have a social media accounts. That’s really huge!
But, here’s it:
Nearly all of the users have active email accounts.
So, as a smart marketer would you like to do? In this post, we’ll look at the statistics and forecasts for email marketing vs that of social media performance from 2016-2019 and beyond.
Let’s look into the questions you might have on your mind.
Is Email Marketing Still Effective?
Looking at over past decade, the visitors that are on social media have grown at an exponential rate. Not surprise, right? 10 years may be recorded as a million years when it comes to technology.
More interesting, the social media users number have rapidly increased by a whooping 320 million between the month of September 2017 and the month of October 2018.
It’s now very clear that social media is a just channel, like that of the email, that can be used to reach out to your targeted audience. In fact, about 83% of marketers says that social media is a very important tool for their business.
Having knowledge of these trends, some marketers are now wondering, if social media will replace email.
The truth remains that, Email’s not going anywhere for a good, and a very long while.
When you check the effectiveness of email compared to that of social media and take a peek at the ROI of each, you’ll see that it’s pretty clear that email marketing is the winner. By a lot.
But here’s the thing: if you want to really make the most of your email marketing and also engage your target audience in a new way, you’ll need to add social media to your marketing strategy.
In this article, we have compiled the latest social media and the email marketing statistics.
Let’s take a peep at the overview of email marketing compared to the social media, and then we’ll explain what this all means for you as an online marketer.
Overview:Email Marketing vs Social Media Summary of Performance Statistics
Here we have a summary of the stat: Total Users: Email 3.8 billion Social Media 3.4 billion Preferred Promo Channel: Email 60% Social Media 20% Conversation Rate: Email 6.05% Social Media 1.9% ROI: Email 4400 Social Media 0
Email vs Social media stats
Now we’re talking in terms of the total users instead of the accounts so you can understand the idea of the number of people. Accounts do not make purchases, right? It is people that do. But, if you’re interested, we have something like the 8 billion email accounts (that is enough for every person in the world to have about 1.55).
Also, every user of social media has an average of 5.54 accounts. The most popular social media are exactly the ones you would think: Facebook (by A LOT), Snapchat, Instagram, Whatsapp, Twitter, etc.
Okay, let’s see more!
The amount of users for both the email and the social media is going to continue increasing. But only numbers are of little importance to you, right? You would like to know who these users are: demographics, behaviors, and what motivates them.
Not only does the email have the largest overall user base, but it also has the largest user base of any age group you can think of.
Email vs Social media, Age Group Users
Age: 15-24 Email: 91 Social media: 88 Age: 25-44 Email: 94.3 Social media: 77 Age: 45-64 Email: 90.5 Social media: 64 Age: 65+ Email: 85.5 Social media: 37
Of course, it is said that age hardly begins to scratch the surface of many ways that your particular target or customers may use social media or email differently. There are so many ways you can make use of segmentation to learn about the specific psychographics and demographics that make your customers unique.
Sometimes the User-generated content may be likely similar to word-of-mouth marketing but it has one crucial element the latter lacks and that’s– visualisation.
Showing your target audience how real people handle your products or your services and also the benefits they get will award a sense of realness and authenticity to your online brands presence. Hence, the user-generated content is incorporated into the email marketing and is a very sure way to generate more interest for you, also you will have higher engagement from your audience.
Pro tip: Always ask your customers for permission to make use of their content in your email.
The benefits of user-generated content – 1. Customer reassurance 2. Higher click-through rates 3. Low-cost promotion method 4. Builds trust with your target audience 5. Better engagement rates
2. Video Content Blog Posts Intro (and vice versa)
Did you know about 92% of marketers believe that video is a vital part of their email marketing strategy?
If it is said that a picture is worth a thousand words then… what do you think is the worth of a video?
From the promos of product service to “how to” and tutorial videos, this particular type of content works like magic for brands because it captures the audiences’ attention and it keeps them engaged and expectant.
The impact of video on the email marketing 1. 26% decrease in unsubscribe rates 2. Nearly 20% increase in open rates 3. Over 250% boost in click-through rates
3. Turning Webinars Into A Blog Post Or A Video
Usually, webinars are scheduled for specific times/dates, live events, split up into digestible sections and topics
Yet, what about if someone registered and couldn’t make it? Or, someone wanted to register but the time/date didn’t fit their schedule?
Regardless of what the situation would be, you can still make it work, you can extend the life of valuable content. How? Simply by repurposing the webinar and turning it into a blog or video post and also using email campaigns to promote it.
Since webinars are filmed events, converting them to a video (or a few clip) will be very easy to achieve. Alternatively, you can create a dedicated blog post with bite-sized essential information when you take some screenshots from videos.
Your webinars will never go to waste if you take this measures. Email marketing can help you to create more opportunities like – To follow up with absentees – 1. Promote the repurposed webinar’s content and include links to additional relevant resources 2. Providing answers to questions that were not addressed during the webinar section. 3. Promoting future webinars and offer access to help scheduled past events or future content
4. Social Media Content
Social media posts always have content ideas that you can leverage in email marketing. Therefore, you can save your time and also get the most out of your marketing efforts if you repurpose your social media content and use it in email campaigns. These are some ideas –
1.Best social media posts recap: Identify the post on social media that is best performing – i.e. Facebook, Pinterest Twitter, Instagram, and LinkedIn. Since these are your audience likes, shares, re-posts and interacts with.
2. Social tips into lists: All those wonderful tricks and tips and you’ve shared through your social media platform mustn’t be allowed to waste. Considering the time and effort especially that you’ve put into creating an epic selection your audience can use for achieving goals and solving problem.
Recycling content (i.e. social media posts, blog posts, video tutorials, etc.) Is a very brilliant repurposing content technique, putting all piece together into one epic, amazingly-designed and coherent story, an ebook, and promoting it via email marketing.
Your ebook’s chapter titles, visuals, and summaries can be a valuable asset in your email marketing strategy.
Aside from adding a great content delivery to your existing audience, ebooks can also help you grow your email list. How? By offering your leads/prospects a free copywhen they sign up on your website. This is not a bribe or a blackmail. It’s called an incentive.
6. Old Blog Content Into New Content
When you have written hundreds (or thousands) of blog posts. Unfortunately, it was only seen by a small audience, then, they got disregarded into a blog-post graveyard. This is colossal failure. Which is more valuable, new blog post or an old one?
The answer is: an old blog post.
These are the 3 ways you can repurpose your old blog content – 1.Publish an update – this is works very well how 2. Write a roundup – Use an old article to do a quick Q&A session with industry experts then publish you can publish all the answers in a new post with a link to your old one. 3. Refresh an old case study – Select an old blog post topic, gather all the relevant insights and visuals, and highlight everything you now do differently.
7. Transforming Your Blog Posts Into Guides
You’ve got tons of dufferent blog posts on all sorts of topics. Why not try to repurpose them and create a smashing guide that you can promote through series of email campaigns (a.k.a the drip campaigns). Or, you can just send one campaign, up to you.
Hint: This strategy of content repurposing also helps you to create an evergreen content.
8. Popularisation Of Your Most Popular Content
Do you think all your audience are aware of your most popular and useful content?
From social media posts and blogs to guides and video tutorials, you can repurpose your most popular, your top-performing content to give your subscribers a view of what they’ve been missing out on and what you have to offer them.
Through the repurposing of content, you will –
1. Reach a wider audience 2. Save time 3. get the most out of your old content
Despite the economic and environmental challenges in the year 2020, the reality is that many businesses are still excelling due to the innovative shifts that is in marketing strategies. Various businesses who have taken a conservative approach otherwise to the spending marketing dollars online, have now been thrown into same advertising marketplace as the tech giants and the eCommerce. While this is uncertain and at times it is a scary territory for many businesses, the opportunity to succeed is really huge.
The Marketing teams have had to look more critically than they have been ever looking before at which marketing channels are really working for them, especially in a time where consumers are now primarily interacting with brands with their smartphones and their computers. While many other brands have opted to invest their budgets on social media and digital marketing, there is a more channel that are tried and true that has stolen the spotlight: email. In fact, the recent study that was carried out by SparkPost revealed that about 58% of the global leaders note email marketing efforts drive value and its positive impact to their business and about 59% of email practitioners have a positive believe that email is a main source of revenue. By them focusing their marketing efforts and their dollars on email, brands can help to build a better and stronger customer experience and an agile marketing team as well as to create a foundation for other marketing channels.
One of the greatest benefits that email has achieved is that there is no one entity that owns the marketing channel. Unlike those other ad placements that social networks and search engine owns, email is another world all on its own. While the digital marketing channels require that the brands should follow certain rules like image content andvword count, it ain’t so in email, email is more malleable enabling companies to be able to flex their creative muscle and to totally build unique campaigns.
Although there are many best practices when it comes to you creating a great email marketing message, but the channel itself allows brands the easy flexibility to market in different new ways during a cultural moment in which the “new normal” makes changes by the hour. More to this, with emails, marketing teams can be very agile when it comes to taken care of business needs. Because these companies do not pay-per-click when it comes to email opens, brands can send as many email as they please to their customers to communicate new and important updates. Since all those customers that are receiving mail from different brands must be opted into the mailstream, the email only serves as an enhancer to the customer experience as the email updates will always keep engaged recipients updates of the newest company news. Email is the reliable choice to choose when it comes to rolling with the situation of uncertainty that we all continue to face in this time.
In addition to agility and flexibility, another beautiful benefit of email is that investing in it can actually give boost to the marketing team morale. According to the SparkPost’s research it is observed that about 83% of marketing leaders and practitioners are happy at work, a very impressive metric during a time when the stress of ecomomy is running very high for everyone. SparkPost discovered that one of the major factors in this overwhelmingly positive statistic is that many of the marketers leverage automation and emerging technologies to have success over expectations at work.
By you investing in a comprehensive marketing stack rife that has new innovations, marketing leaders can now create a positive environment where the marketing team members can be much more effective and will be rewarded for doing a great job. The Investment in technology specifically for the email channel is simply a win-win since many recent innovations can surprise and can delight subscribers in addition to making the lives of email marketers easier. Allocating a larger budget to email can simply supercharge morale and output of the team.
During the year 2020, there was a very dramatic increase in investment in the social media, communications, email and digital marketing. During a time that people were spending more time on their tablets, computers, and phones, marketers were betting on a “fire on all cylinders” strategy, which is the foundation of email.
In fact, SparkPost reported that about 44% of the marketing leaders that increased their email budget in the year 2020. Email has in time and again proven to be the best resource for solid data to the improvement of future touchpoints with customers across all marketing channels. Email is the most effective and the fastest way to determine things like engagement, a metric that can help you to measure the success of a brand’s customer experience. As such, investing in the resource is the best way to streamline the marketing data and to create a centralized source of truth across the whole marketing channels.
Why is it so important to Choose The Best Email Marketing Service?
This is because email marketing is very easy to manage, allows you to establish a direct contact with your customers, and it gives you full control.
Email marketing is one out of many of the strategy for small businesses that is of most cost-effective for marketing. In accordance to the Direct Marketing Association (DMA), email marketing on an average is about 4300 percent as in return on investment (ROI) for businesses that are recorded in the United States.
It’s of a great importance to understand that a lot of your success with the email marketing are dependant totally on the email marketing software that you select because they are responsible for making sure that your emails actually get delivered successfully.
Take note that if you aren’t careful, then you will end up paying a lot more money for fewer marketing features and some terrible email deliverability rates (which will even cause you to lose more money).
These are 4 things to Look for in a Good Email Marketing Tool
1. A good email marketing service should be able to include features that can enable you to create email newsletters that are highly engaging with an easy user interface (ideally drag-and-drop editor).
2. Your email marketing service should give you availability for easy navigation and make it easy for you to manage your contact list, segment users into groups, and also track the performance of your email marketing campaigns.
3. It will enable you to send easily personalized and targeted bulk emails that does not actually carry loads of work. This process is also called marketing automation.
4. Most importantly, a good email service provider ensures that your email campaigns are not going to end up in the spam folder.
Having said all this, now let’s take a look at some of the best email marketing service providers and the way they stack up against each other.
ConvertKit is a very robust email marketing platform that is majorly for professional bloggers, authors, and marketers. It is very easy to use and it is incredibly powerful.
One of the unique features of ConvertKit is that it allows you to easily offer content upgrades and also incentives with email signup forms. It is also equipped with an easy to manage auto-responders that allows you to send drip emails from their emailing service.
They have all the powerful features that you are expecting from a top-notch email marketing service such as the a/b testing, landing page builder, smart workflows, beautiful email templates and more.
A lot of the ConvertKit features such as the paid newsletters are specifically designed for professional bloggers and creators that’s why they are rated as the best email marketing service for professional bloggers.
ConvertKit offers a 14-day free trial, after then their pricing starts from $29/month. They also have an offer a 30-day refund policy.
The SendinBlue is a complete SMS and email marketing software that is majorly for businesses. It is known as one of the fastest growing email marketing platforms in the Europe.
SendinBlue includes the beginner-friendly marketing automation tools that gives you the opportunity to send transactional emails, create workflows for automatic follow-up emails, and segment users.
SendinBlue offers a completely free email marketing plan that allows you send up to 300 emails per day, but with the condition that all your emails will have their branding. Their paid plans range from $25 per month for Lite. You can also make inclusion of SMS to your account, but the pricing will vary based on what you are sending.
SendinBlue also has offers of a separate SMTP bulk email marketing service that can be used to power transactional or automated emails from your WordPress site. Although you do not need this for email marketing campaigns, but it’s a good functionality to have if you have a large website, and you want automatic real-time content based emails.
Drip is a very powerful and a useful enterprise email marketing platform, it is majorly used for bloggers, eCommerce, and digital marketers. They offer a wide range of different tools to make marketing automation, sales funnels, and personalization easy.
The support options at Drip Includes excellent documentation, automation training, webinars, detailed courses, live chat support and free guides.
Drip can be used for different businesses because it allows us to send bulk emails while engaging and connecting with every customer on a personal level making use of their smart eCommerce marketing automation.
Drip eCommerce revenue attribution feature shows us the exact details of how much revenue we generate from each email marketing campaign.
AWeber is one of most popular and oldest email marketing service providers in the world. They offer a wide-range of tools for those small and medium sized businesses and help to manage their email marketing.
To get started with AWeber is very easy. It connects seamlessly to most platforms including that of WordPress.
Also you will getting free access and an already prepared to use html email templates, list management, autoresponders, a/b testing, and email tracking that has detailed insights.
AWeber offers a limited free plan that includes up to 500 subscribers. After that, the pricing starts from $19/month. You can also signup for quarterly or you can sign up with the annual plans to save even more.
Someone is more likely to trust something, for example, a product or service, that is based on others’ recommendations. If you can get people to trust your products, they will, by extension, trust you. If you are just like several business owners, you would at this point, want to build trust with your audience. When your consumers trust your brand, there is a better chance that they will check out your blog, buy your products from your store, and engage with your company on its social media outlets.
Trust-building takes place across all platforms used for marketing, but none of those are quite as valuable as email. Email is one of the best ways to help build rapport with consumers and grow your business. People are more likely to respond to personalized Email messages that are sent to them on a one on one basis, as opposed to publicly commenting on a blog or social media post that is written for everyone.
In this article, we will go over several methods and practices that you can put into place to improve consumer trust and help you to grow your brand.
Let’s get started.
Start With A Welcome Email
One of the biggest mistakes that we see many email marketers make is that they don’t send out a welcome message. When a subscriber signs up for your email list, they expect to get promotions and content from you sent to their inbox.
You would have to set the tone if you want to build trust with your subscribers. In other words, let them know what to expect from you, then deliver. Welcome emails are a great way to set high expectations for your readers and start building their trust for your brand immediately.
A whopping 82 percent of subscribers open and read welcome emails. This number is so high because the brand at this point, is still fresh in the subscriber’s mind. Imagine signing up for marketing emails and not getting any message for over a month. The brand that would be sending the message should consider themselves lucky if you can even remember their company name.
Instead of setting subscribers up for forgetting that they signed up for your company, you should send them a welcome email as soon as they hit the subscribe button. You will find out that setting the stage early would dramatically improve your subscribers trust.
Consistently Provide Value
Speaking of keeping up with their expectations and your promises, let us talk about consistently providing value to your subscribers. When people sign up for your email lists, it is because they think the company has something of value to offer to them in return for a subscription.
If you can offer subscribers unmatched value, it is a safe bet that users will open future messages when your business name pops up in their email inbox.
There are lots of ways you can employ to make your emails more valuable for your readers. To start, you should include the lead magnet or offer that you used to trigger their subscription. For instance, if someone subscribed to your list because they found out about an offer that gives them 25% off their first order, you should quickly send them that value proposition.
Once the main proposition is out of the way, you can then, start sending out exclusive content from your blog, promotions on new products, and event registration forms for online events such as webinars.
Leverage The Power Of Personalization
The best way to build trust with your audience is by showing them relevant content and offers. Personalization is now very common in the world of digital marketing because it works like charm. Consumers want to see things that can relate to their hobbies and interests.
Similarly, most businesses offer products and services that are designed to resolve pain points or help their consumers to achieve their goals. Personalizing content would allow you to provide relevant products and content to consumers based on their needs.
The great thing about this strategy is you can personalize every aspect of your emails. Your call to action, offers, and even subject lines can be tweaked in many ways to appear attractive to your audience. Believe it or not, personalizing subject lines alone can get you 50% more success!
Show Social Proof
Social proof is a psychological event in which someone is more likely to trust something, for example, a product or service, that is based on others’ recommendations. If you can get people to trust your products, they will, by extension, trust your company.
Include in your emails, snippets of social proof if you want to build trust with your subscribers. You do not have to go all out every time. Instead, strategically show your consumers other positive opinions others have left for your company during the crucial moments in their shopping journey.
For example, if you have a drip campaign that concludes sales with a special 50% off deal, social proof can help you to build trust and get more sales by convincing the clients that its actually true. These triggers show consumers that other people who have bought your product had an excellent experience. Only now, they would have the chance to get that same experience at half the price. Done deal, right?
Over To You
Email marketing is the best opportunity to build trust with your audience and business potentials. The key is to know which strategy that you want to use and when to use them. In this Article, we showed you several helpful tips you can include in your plan that will help you to build trust with your subscribers.
Keep in mind that trust is not something that is built overnight. You need to spend time interacting with your subscribers and offering value if you want to see them engage with your business for several years to come.
Using Email Extractor For Email Marketing.
The Email Extractor explained here should not be confused as email harvester or email spider.
The Email Extractor here is an email sorter, email filter or email separator suitable to proper arrangement of email list and filtering of unwanted emails.
The Best Email Extractor is Lite1.7 Email Extractor suitable for large email list extraction. It has double interface for sorting emails, so you can see the old and the extracted new.
Simply paste the email list in the first interface, then click extract. You can also use presets such as Seperator button, Group Addresses, List Alphabetically, extract addresses containing certain strings, including type of address and email counter.