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But as it is said, it is smart-work that always win over hard work also even when it comes to achieving the desired outcomes.

Let’s see some “must-have” tools for your email marketing that makes life just a little bit better and also allow you to squeeze the most out of the program of your email marketing.

1. Review of Free and Cheap Email Marketing Tools

An Effective email marketing starts with the right email marketing software. Identifying the right tool that meets the specific business requirements can be a pain in the neck. When browsing through all of these features and many tools and then you will realize that it is very tough to see the real differences – that is not how the smart professionals work, right?

2. Email Marketing ROI Calculator

If it was just only about running the email campaigns then anybody could be a very successful email marketer. Unfortunately, that is not true in the real world. It is the returns (the profits, conversions) which will give you info if any marketing effort is successful. Email marketing as said have stellar ROI (like 3800%). We have to first track the results and then compare them to other tactics.

An handy ROI calculator is one that lets you calculate just that. The tool can show you a quick overview of your ROI and you can also vary your email volume, tap on the rate, conversion rate, cost, the conversion value in the tool and then know what happens to the ROI, the profit, and the revenue, etc. in real time.

3. Email Client Market Share

Knowing about the popular email clients and their devices can help email marketers to select the right way to design and plan their email campaigns. Over 50 percent is mainly mobile opens these days. The resource is a monthly leaderboard that is of the top ten email clients. You will find the latest data every of each month.

The share of the market stats show that you have to optimize your email designs so you can render the best on mobile and on the Gmail as these are the top two on the list.

4. Subject Line Tester From Moosend

The subject line is at the heart(center) of the email marketing effectiveness. Great subject lines are very essential for the your campaign’s success. It is about emphasizing on the value or teasing curiosity from your audience.

While you can possibly improve the subject line by experimenting and by trial, this resource from Moonsend will enable you to have instant suggestions. For instance, the Subject line recommendation tester is going to tell you to personalize your subject line or to add an emoticon or add your brand name to get more opens.

5. Email Accessibility Tools

Accessibility and the usability are two very essential aspects of any email campaigns. Email accessibility will ensure that people with disability can be opportune to view and interact with email content. Worldwide, over one billion people that are living with a disability. Do not discount temporary disabilities either. Have you ever had a broken arm?

Besides, those emails that are accessible are more logical and user-friendly for everybody in general. Such emails will take care of email usability such as the structure, the colour contrast, the responsiveness, the link text usage, the email optimization, and including a plain text version, etc.

This free email accessibility tester will provide email marketers and also developers an HTML editor and an accessibility report to make their campaigns user-friendly and very effective.

It is said that Successful Facebook marketing requires good maintenance. This is very true as it is not a set-it-and-forget-it situation.

The tracking and the measuring are very essential, so you can unarguably understand what worked and what did not work. That way, you will be able to learn, and to tweak, and also try again so your strategy is constantly improving.

Track your audience engagement

You can also track your audience engagement directly through the Facebook Insights, which measures metrics such as…

1. The likes

2. The Reach (how many people saw your posts)

3. The Engagement (how many people liked, clicked, shared, or commented on your content)

4. Which of your posts result in people unliking your Page

Additionally, Facebook Insights will be of help to you, helping you to determine which types of posts work best for your Page, so you will know if your current content mix is working or not. You can also check for more details on the Facebook Insights, and check out the Facebook Analytics.

Outside of Facebook ; actions like that of the purchases or other of the website conversions have to be tracked with some external tools like that of Google Analytics, the Hootsuite Impact, the UTM parameters, and the Hootsuite Insights.

Do not get overwhelm with all what have been said so far. You can check on the detailed guide that walks you through the process of tracking the return on investment of your Facebook marketing and see more details.

In Conclusion

For you to track your progress is not just about counting your wins and also celebrating successes. It is about clocking what is not working, too, so that you can make some adjustments when and where it is necessary. The data will show you what you do and what you should keep doing. It will also show you which tactics you would have to tweak. And through a continuous loop of your goal-setting, measuring results and the tweaking of your strategy, you can improve your performance over time.

We know, that there is a lot to learn when it comes to the aspect of Facebook marketing. But the good news is that you can get started without you having to invest a dime.

So you need to get in there, get working for improvement and get your heads up. Also, get your hands dirty and learn as you go. You’ll need more resources and guides to help you, in every step of the way.

You will need to manage your Facebook presence alongside your other social media channels using the Hootsuite. From a single dashboard, you can possibly schedule posts, you can share video, also engage your audience, and then measure the impact of your efforts. Try this today it is free.

The Email verification tools are simply software applications that enables users to have access in verifying if an email address or a list of email addresses is valid or not.

You need to ensure that your sales and your marketing emails are hitting Inboxes With a good verifier tool.

The TrueMail is one tool that has been tested and proved to be efficient. Tt is mostly used by email marketers. It can help an email marketer to overhaul their email marketing.

Disclosure: The goal here is to give you some features of products and services that we think you will find interesting and also useful. If you purchase them, it may be able solve the difficult times you go through with your email marketing. You might even get much revenue from the sale from your commerce.

When we talk about marketing especially when it comes to the digital marketing, email is still king of all. While it may seem to people like the wind is blowing straight toward social media and the content marketing, the email is often still your best bet to help more especially in terms of maximize conversions. But that is only if you have an email list that is good. If the email marketing that you have is underperforming and you are puzzling over the reason why it is so, it may be that you just have not properly done a verification on your list.

You can simply try the Truemail.io Bulk Email Verifier, it will be of help to you. You can even fully audit your email list to ensure that it is fully up to snuff. This quick verifier is effective. It will let you identify the old, the fake, or even the abandoned email addresses on your list before you can begin an email campaign.
The TrueMail helps to verify each email address that you have on your list in real-time. It also gives you the status for each email: either valid, invalid, unverifiable, disposable, or even unknown. TrueMail comes with a user-friendly software design. It is an accurate, a very simple way for even a non-technical users to start auditing and improving their email lists.

The TrueMail uses an advanced mail server verification to identify all the users. And will automatically remove any duplicate emails and bad syntax before the cleaning. It validates emails of all types, from the small to the large businesses. And also all the major providers from any place in the world. It also easily segments the results that are from download option. So, you won’t have to start doing any more work in another software. Plus, thanks to the native integrations with the services like Mailchimp, the Hubspot, Active Campaign, and many more email marketing technologies. It is very easy to start importing and also cleaning your list with these services.

A Testimony

The eCloudBuxx writes this:

“TrueMail is a combination of a smart and pretty simple plan. In which it provides you with a strong feature list for the validating your email list.”

With much more than three hundred billion marketing emails that are delivered every day, savvy brands across the globe are one of the leading core upping the ante in order that is able to achieve the desired “cut-through” that they require from their digital comms.

And while it is now becoming more increasingly difficult for the marketing departments to get that particular answer they yarn for, to land that conversion-led piece of content that they require against an overwhelming backdrop of the online ‘noises’ the statistics evidence of just how much important a piece in the jigsaw that email marketing is.

There is no doubt at all that this form of communication takes the pride of the place in a modern day marketer’s toolkit. After all, if you have carefully crafted and a highly engaging email it can enable the savvy professionals to strike up an initial, and also often all important, conversation with a customer or a prospect.

However, when a recipient is requiring an average of a six touchpoints before they make their purchase, content that is sent out blindly and without any relevance can be a total waste of time for the both parties, both the marketer and the consumer who wasn’t even interested at all in receiving the message in the first place.

As customers’ the needs on daily bases evolve in a digital-first world, their demands have shone a light and make a path on how marketers have to be more sophisticated with their campaigns now and that includes marketers having to get rid of the bland ‘batch and blast’ emails that are mainly being sent to a large audience that does not feel listened to or do not understood the brand you present.

Brands should be able to utilise the marketing automation data to help them understand when to increase cadence
With such an intelligence at a marketing department’s fingertips, this will create a stronger idea of the optimum email cadence, for per person, and per category. When this is been established, such a data provides mail servers with more additional detail as to whether previous emails have been received by the recipient – therefore having to help a brand’s messages to avoid the Spam folder, in this process.

The easiest way that people can understand this further is to think of the mail servers as allocating a ‘credibility score’ to the brands. And, similar to lead scoring, the higher the rate number in other words the more engaged the recipient will be, the greater the company’s email marketing integrity will be.

However, marketers who have failed to deliver the email cadence in line with audience engagement, are not only risking the damaging of server credibility, but customer loyalty and brand reputation too. And this is no longer the time for businesses to be left behind by other the organisations that have already embraced marketing automation and now understand their customer on a more granular level.

Despite the current economic and the environmental challenges in 2020, the reality still remains that many businesses are still making good success due to the recent innovative shifts in the marketing strategies. Those other businesses that have in otherwise taken a conservative approach to the spending of marketing dollars online, are now been thrust into the same advertising marketplace as that of the tech giants and the eCommerce. While this is uncertain and this times of scary territory for many businesses the opportunity for success is large.

Marketing teams now had to look more critically than ever before, checking which marketing channels that will work for them, especially during this time where consumers are now primarily interacting with their brands via smartphones and their computers. While many of this brands have now opted to spending more of their budgets on the digital and social media marketing, there is still a more tried, tested and true channel that has mainly stolen the spotlight: and that is The Email.

In fact, the recent study of SparkPost revealed that 58 percent of the global leaders have noted that the email marketing efforts has driven value and positive impact to their business and about 59 percent of email practitioners have a believe that email is a main source of their revenue. By having their interest focused on marketing efforts and dollars all on the email, brands can now build a strong customer experience and also an agile marketing team as well as the creating of foundation for other marketing channels.

One amongst the greatest benefits that has email is that there is no single entity that owns the marketing channel. Unlike other ad placements that are owned by the social networks and the search engine montholiths alike, email is another world entirely all on its own. While the digital marketing channels will require for their brands follow some certain rules like the word count and the image content, The Email is much more malleable enabling companies to allow you flex your creative muscle and build totally creative, and unique campaigns.

Of course there are so many best practices available when it comes to creating a great email marketing message, but the very channel(home) itself gives brands the necessary flexibility they need to market in different new ways during a cultural moment in which the “new normal” changes per hour. More than this stated, with the emails, the marketing teams can now be incredibly agile when it boils down to the catering to business needs. Because companies do not pay per click in email opening, brands can send as many email as they please to communicate new and important updates to their customers. Since those that are receiving mail from a brand must be opted into the mailstream, email only serves to enhance your customers experience as email updates keep your engaged recipients abreast of the newest company news. Email is the best reliable choice when it comes to rolling with the various punches of the continued uncertainty that we are all facing in this present time.

By now, you have likely heard that people are now spending more time online. This is not a surprise, considering how the quarantine and the social distancing restrictions that is now invoke have affected everybody’s lifestyles. However, as the New York Times analysis revealed, people are not necessarily visiting the same websites that they have been frequently visiting before COVID-19 swept the globe.

While many of the established media brands and the streaming websites saw many significant increases in traffic, many of the other URLs took the hits as the digital viewing behaviors of people metamorphose. Those Email marketers who could not keep up were left in the limbo wondering why their content was not converting despite the large number of people that are online.

As the lives of consumers’ have shifted, so also have their priorities and their interests. Everyone’s day to day now looks different. It will only make sense for your emails to reflect that. As a marketer, you must be very relevant, empathetic, and also innovative to stand a chance in this latest environment, and it is pretty safe to say that the pandemic’s effects will carry on for sometime.

No matter the industry that you are in or how much competition you are facing, you can still find a percentage of prospects who are open to making purchases. All you just need is to implement a few key tactics to help you grab their attention. Here is how you should approach email marketing now.

1. Use Persona Based Messaging

It is time for you to dust off your target personas, even if it has been a while since you have created them. While it may not be easy for you to identify every need of your consumer, utilizing personas can be of help to you for you to remain relevant while reaching a large audience. You can actually make assumptions on the basis of your personas mainly in terms of pain points, value propositions, and their tone. After all, you are still trying to reach the same kind of people it is only the details that have changed.

2. Follow Up with Your Prospects

Contrary to the popular belief, the email marketing prospects who have “ghost” you a few times are not necessarily or totally uninterested. Some might just be busy, maybe navigating the craziness that is happening in the world. Instead foe you to write them off, just put forth some extra effort and follow them up.

For you checking in again sends a message to your prospect that you are not just credible and trustworthy, but you are also serious about developing a relationship. Be ready to extend your typical process and to provide additional digital touch points, such as for you sending four emails instead of just three, before you can temporarily or permanently give up on a lead. Note that there are distraction for many people right now, so putting a little extra diligence could pay off as we move further.

3. Put data in the driver’s seat

As a marketer, data is always your friend. Make use of what you know and learn to A/B test all the aspects of your email messaging and your content. Precision will really pay off as you figure out what the email engagement looks like during this time of pandemic and ways on which you can connect with your customers.

Where should you start? You might want to begin at the top with your email subject lines in front. Once you figure out the one that performs the best, you can move on so you will have to master the preview text, the greeting, the introductory sentence, the call to action, and also the special offers. Your results may even help out to inform your target persona descriptions by giving indication of which elements compel different groups.

4. Lead With Empathy

Emotional intelligence is a skill you must have, it is very important for any email marketer who wants to snag their prospect attention and close deals. That is why pandemic related email open rates got an increase of 41% in March 2020, according to the Worldata, despite the overall email open rates that is plummeting. Consumers felt very isolated and uncertain, so they just needed the support and direction.

If your team’s strong suit is not situated on crafting empathetic emails, then you should try putting yourself in your prospects’ shoes. You can ask yourself, what do your readers want to see? What are the things that they going through right now? What support will they embrace in this time? Is there any special incentive that could be added to entice them? Could you let them buy on a specific payment plan?
The pandemic has really changed our everyday life including everyday email marketing. You should be ready to reinvent your messages. You can make use of these four tips to guide your efforts as you are reaching out to prospects moving forward.

How You Can Get Higher Email Open Rates

If people do not open your emails, then they are never going to click. That is why you need to improve your email open rate even before you can improve your email click through rate. Here we have listed some basic tips that will help you.

1. Ask for the Opt-In

The first thing you need to do is to make sure people actually opt-in to receive your emails. Whether you are using single opt-in or the double opt-in, the point is that subscribers have to voluntarily give their email address to you.

Making use of OptinMonster, you can easily set up optin forms that willattract subscribers who are interested in what you offer.
In contrast, prospects who have already opted in are likely to click and open your email, and if you make use of double opt-in, they already have the chance to confirm if they are interested in your information, whereby making the email opening even more likely.

2. Nail the Email Subject Line

According to Litmus, 34% of recipients testified that the subject line is the most crucial factor in email opening. In fact, 69% of people will just mark an email as spam before they even open it, reason is just because of the subject line.

The subject line can affect the email click-through rate also, it can affect the conversions and, importantly, unsubscribes.
Here is what you have to know: if prospects open your email based on the subject line they view and are disappointed by what they discover, they’ll hit the unsubscribe button, and they may even mark your email as a spam. That is one thing you would not want at all.

3. Be a Reputable Sender

The statistics from Litmus also shows that 42% of people will check on the sender name before they decide on whether to open an email. People get so many emails that if they are not too sure who an email is coming from, they may not want to open it.

There are a couple of different approaches you can use to make sure that you are recognizable. If your brand is well known, you can make use of the brand as your sender name. Or, better still you could also take a slightly more personal approach and then you can make a combination of the sender name with the name of your company. Often times a more personal approach will yield a better result.

4. Use the Preview Text Effectively

Litmus says that about 24% of people view the preview text before they even decide to open an email. The preview text will give prospects a snapshot of your email and should be catchy, it is often pulled out from the content, as Litmus illustrates:

Email Preview Text Affects The Clickthrough Rate

In some software of email marketing, it is possible to edit this text, which is a good idea that is if you do not want recipients to end up with the instructions on how to view images or how to read the email online. This happens a whole lot, and it is a waste of a space that you can put to use to entice subscribers to open email so that you can boost your email click-through rate. It is a good place to:

1. Include a second subject line.
2. Summarize the email.
3. Add a call to action. Sometimes this feature makes people to open your email and head straight for the link or the button you want them to click.

Apple email clients and Gmail, which are used by most email recipients, support preview text, so don’t ignore this opportunity to boost your email marketing click rate by cueing the open.

Selecting an Email Provider and Type of Email

As you begin the researching of email hosting providers, here are some few questions you should ask yourself and your team to help you to narrow down your options that will work for you and your team now and a long-term.

How huge is your business? How many users do you have right now? How much email data do you store currently? Can any of it get archived before you finally move to an email service that is hosted? Do you really want to migrate your current data to the new provider when you finally decide to switch over?
What are the features that your team need? Special security requirements, shared calendars, an exchange server, Data protection, and more should be put into consideration when comparing different provide options.

What is your exact budget? The fact still remains that you will get what you pay for. Dealing with a small business, a free service may be beneficial to you, but for most of those medium to large businesses, you should consider looking for a professional options cos it may be a better route to take.

What are the softwares that potential providers are using? Make sure any provider you select is utilizing an email software that is up to date.

How difficult is it to begin? Are they offering migration services, will there be any interruption while making use of the service or while you’re getting set up initially?

Will there be any charges for migration or any other unknown initial fee besides the monthly/yearly fee that should be paid for the email? Are they charging per account or per mailbox?

How do you want the setting up your email to be? Will your team be able to access the email strictly from a website (web-based email), or will they just access it from an application on their mobile application or from their computers (lMAP or POP3)? Is their requirements for all emails to be sent and received, tasks, and calendars to be synced across all devices (Email Exchange)? Ensure as you select a provider you are also thinking about easy accessibility and how you can support your team best.

Do you want to archive your email automatically? If so, does the provider has the offer archive services feature?

By choosing the hosted email service, you don’t have to personally purchase hardware, and you do not have to be a security expert or a technical genius to implement tools that support your business operations and your team. Redundancies and the security are built in to continue evolving as the technology evolves, because the company you select to host your email is fully in the BUSINESS of email solutions.

As you begin your search for the right provider, you would need to assess your business’ needs and the place you want to be in the future to be able to decide which type of service will fit you and your business best.

There is now a record of more than 4.3 billion of the Internet users, in the world we have nearly 80% that have the social media accounts. Actually, 5.5 average have a social media accounts. That’s really huge!

But, here’s it:

Nearly all of the users have active email accounts.

So, as a smart marketer would you like to do? In this post, we’ll look at the statistics and forecasts for email marketing vs that of social media performance from 2016-2019 and beyond.

Let’s look into the questions you might have on your mind.

 

Is Email Marketing Still Effective?

Looking at over past decade, the visitors that are on social media have grown at an exponential rate. Not surprise, right? 10 years may be recorded as a million years when it comes to technology.

More interesting, the social media users number have rapidly increased by a whooping 320 million between the month of September 2017 and the month of October 2018.

It’s now very clear that social media is a just channel, like that of the email, that can be used to reach out to your targeted audience. In fact, about 83% of marketers says that social media is a very important tool for their business.

Having knowledge of these trends, some marketers are now wondering, if social media will replace email.

The truth remains that, Email’s not going anywhere for a good, and a very long while.

When you check the effectiveness of email compared to that of social media and take a peek at the ROI of each, you’ll see that it’s pretty clear that email marketing is the winner. By a lot.

But here’s the thing: if you want to really make the most of your email marketing and also engage your target audience in a new way, you’ll need to add social media to your marketing strategy.

In this article, we have compiled the latest social media and the email marketing statistics.

Let’s take a peep at the overview of email marketing compared to the social media, and then we’ll explain what this all means for you as an online marketer.

 

Overview: Email Marketing vs Social Media Summary of Performance Statistics

Here we have a summary of the stat:
Total Users: Email 3.8 billion Social Media 3.4 billion
Preferred Promo Channel: Email 60% Social Media 20%
Conversation Rate: Email 6.05% Social Media 1.9%
ROI: Email 4400 Social Media 0

 

Email vs Social media stats

Now we’re talking in terms of the total users instead of the accounts so you can understand the idea of the number of people. Accounts do not make purchases, right? It is people that do. But, if you’re interested, we have something like the 8 billion email accounts (that is enough for every person in the world to have about 1.55).

Also, every user of social media has an average of 5.54 accounts. The most popular social media are exactly the ones you would think: Facebook (by A LOT), Snapchat, Instagram, Whatsapp, Twitter, etc.

Okay, let’s see more!

 

Total Users

The amount of users for both the email and the social media is going to continue increasing. But only numbers are of little importance to you, right? You would like to know who these users are: demographics, behaviors, and what motivates them.

Not only does the email have the largest overall user base, but it also has the largest user base of any age group you can think of.

 

Email vs Social media, Age Group Users

Age: 15-24 Email: 91 Social media: 88
Age: 25-44 Email: 94.3 Social media: 77
Age: 45-64 Email: 90.5 Social media: 64
Age: 65+    Email: 85.5 Social media: 37

Of course, it is said that age hardly begins to scratch the surface of many ways that your particular target or customers may use social media or email differently. There are so many ways you can make use of segmentation to learn about the specific psychographics and demographics that make your customers unique.

 

 

1. Visual User-Generated Content

Sometimes the User-generated content may be likely similar to word-of-mouth marketing but it has one crucial element the latter lacks and that’s– visualisation.

Showing your target audience how real people handle your products or your services and also the benefits they get will award a sense of realness and authenticity to your online brands presence. Hence, the user-generated content is incorporated into the email marketing and is a very sure way to generate more interest for you, also you will have higher engagement from your audience.

Pro tip: Always ask your customers for permission to make use of their content in your email.

The benefits of user-generated content –
1. Customer reassurance
2. Higher click-through rates
3. Low-cost promotion method
4. Builds trust with your target audience
5. Better engagement rates

 

2. Video Content Blog Posts Intro (and vice versa)

Did you know about 92% of marketers believe that video is a vital part of their email marketing strategy?
If it is said that a picture is worth a thousand words then… what do you think is the worth of a video?

From the promos of product service to “how to” and tutorial videos, this particular type of content works like magic for brands because it captures the audiences’ attention and it keeps them engaged and expectant.

The impact of video on the email marketing
1. 26% decrease in unsubscribe rates
2. Nearly 20% increase in open rates
3. Over 250% boost in click-through rates

 

3. Turning Webinars Into A Blog Post Or A Video

Usually, webinars are scheduled for specific times/dates, live events, split up into digestible sections and topics
Yet, what about if someone registered and couldn’t make it? Or, someone wanted to register but the time/date didn’t fit their schedule?

Regardless of what the situation would be, you can still make it work, you can extend the life of valuable content. How? Simply by repurposing the webinar and turning it into a blog or video post and also using email campaigns to promote it.

Since webinars are filmed events, converting them to a video (or a few clip) will be very easy to achieve. Alternatively, you can create a dedicated blog post with bite-sized essential information when you take some screenshots from videos.

Your webinars will never go to waste if you take this measures. Email marketing can help you to create more opportunities like – To follow up with absentees –
1. Promote the repurposed webinar’s content and include links to additional relevant resources
2. Providing answers to questions that were not addressed during the webinar section.
3. Promoting future webinars and offer access to help scheduled past events or future content

 

4. Social Media Content

Social media posts always have content ideas that you can leverage in email marketing. Therefore, you can save your time and also get the most out of your marketing efforts if you repurpose your social media content and use it in email campaigns. These are some ideas –

1. Best social media posts recap: Identify the post on social media that is best performing – i.e. Facebook, Pinterest Twitter, Instagram, and LinkedIn. Since these are your audience likes, shares, re-posts and interacts with.

2. Social tips into lists: All those wonderful tricks and tips and you’ve shared through your social media platform mustn’t be allowed to waste. Considering the time and effort especially that you’ve put into creating an epic selection your audience can use for achieving goals and solving problem.

 

5. Ebooks

Recycling content (i.e. social media posts, blog posts, video tutorials, etc.) Is a very brilliant repurposing content technique, putting all piece together into one epic, amazingly-designed and coherent story, an ebook, and promoting it via email marketing.

Your ebook’s chapter titles, visuals, and summaries can be a valuable asset in your email marketing strategy.

Aside from adding a great content delivery to your existing audience, ebooks can also help you grow your email list. How? By offering your leads/prospects a free copywhen they sign up on your website. This is not a bribe or a blackmail. It’s called an incentive.

 

6. Old Blog Content Into New Content

When you have written hundreds (or thousands) of blog posts. Unfortunately, it was only seen by a small audience, then, they got disregarded into a blog-post graveyard. This is colossal failure. Which is more valuable, new blog post or an old one?
The answer is: an old blog post.

These are the 3 ways you can repurpose your old blog content –
1. Publish an update – this is works very well how
2. Write a roundup – Use an old article to do a quick Q&A session with industry experts then publish you can publish all the answers in a new post with a link to your old one.
3. Refresh an old case study – Select an old blog post topic, gather all the relevant insights and visuals, and highlight everything you now do differently.

 

7. Transforming Your Blog Posts Into Guides

You’ve got tons of dufferent blog posts on all sorts of topics. Why not try to repurpose them and create a smashing guide that you can promote through series of email campaigns (a.k.a the drip campaigns). Or, you can just send one campaign, up to you.
Hint: This strategy of content repurposing also helps you to create an evergreen content.

 

8. Popularisation Of Your Most Popular Content

Do you think all your audience are aware of your most popular and useful content?

From social media posts and blogs to guides and video tutorials, you can repurpose your most popular, your top-performing content to give your subscribers a view of what they’ve been missing out on and what you have to offer them.

Through the repurposing of content, you will –

1. Reach a wider audience
2. Save time
3. get the most out of your old content