Set Up Automatic Drip Emails
Automatic emails are not only a good idea, but also a simple conversion tool. There are two types of auto-emails: transactional emails (order confirmation, shipping, etc.) and automated emails (emails triggered by a site action). Includes abandoned cart and product view emails. Automated emails include replenishment and education emails.
The transactional emails built into your web platform may already be customized to match your brand’s look, feel, and tone. Ahead of time, set up automated emails to increase conversions. If you have trouble converting visitors, consider including a coupon code in abandoned cart emails.
Choosing of an Email Marketing Platform
These platforms include the likes of Mailchimp, dotmailer, Mandrill, and Bronto. Examine their benefits and drawbacks before deciding which is best for you. Limit your search to platforms that work with your e-commerce platform and plug-ins. Integrated platforms save time and simplify reporting.
Consider the cost and read the fine print. When estimating costs, take into account your technical skills. Is there a team member dedicated to email? How technical is he? Does he/she code? If not, a platform with a team to help you create campaigns may be best. A platform’s low or no cost does not mean it will save you money. Given that time is money, it may be better to invest in a platform that can help you create email campaigns that convert.
Build Your Email List
My favorite way to build an email list is with a pop-up, but pop-ups often have issues on mobile. Mobile-friendly options like drop-downs and integrated sign-up forms can help you capture these users.
A loyalty program that requires email sign-up is a great way to build an email list. Giving away free products or services in exchange for email addresses can also help build your list, but these are less likely to yield high-value sign-ups.
Create A New User Welcome Campaign
Set up a welcome flow for new subscribers so you can reach out to them within 30 days with valuable content. This will help build user engagement and loyalty without much effort. Create an exciting welcome campaign. Depending on how people respond to the welcome campaign, you can categorize them as purchasers versus non-purchasers, or engaged versus non-engaged. You can also ask customers for content preferences to help you categorize them and serve them relevant content.
Track Your Email Content
The most important thing in email marketing is to focus on what works. Marketing is said to work 50% of the time. That means that even if everything is equal, there is a 50% chance that your campaign will fail. Instead of focusing on what doesn’t work, find the commonality. What subject lines worked well? Customers click where? What kind of content has worked? Create templates to see if the same thing happens again.
Some Advice Are Bad
There is a lot of information on the internet about email marketing, but not all of it is applicable to you. Because your email list is unique, what works for your competitor may not work for you. Focus on email marketing strategies that work for your brand and ignore irrelevant advice. We are a skincare brand. If someone says emails with puppies always get 100% opens, great for them, but not for us. Adding a customer service contact in the footer increased click-through rates by 20%, which aligns with our customer-focused values. It’s vital to stay true to your brand and avoid email marketing trends.
Creating new email content takes time and creativity. Look for emails from other companies that inspire you and save them in a folder. Stay tuned next month for a primer on product launch.