While current marketing trends seem to favor social media, research shows that email is still far more effective at capturing online leads than Facebook and Instagram.
Email marketing has one of the highest ROIs of any channel, returning on average $42 for every $1 spent.
So if you want to grow your business, building an email list should be a top priority. It can have a huge impact on your marketing campaigns, traffic, and sales if used correctly.
To help you build a sustainable business, we’ve put together a few quick list-building tips.
1. Conversion of Important Content Into Gated Content
You probably have plenty of free content, from white papers to ebooks.
If you really want to grow your email list and increase engagement, try requiring users to enter their name and email address to access your best content.
To give the reader the expected payoff, gated content must be well-written and informative. It’s all about value exchange.
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2. Create Targeted Email Lists
Growing your email subscriber list requires knowing your existing subscribers.
So, who? Who are they? What do they like? What are their aches?
Once you have this data, you can start categorizing your audience. So your readers won’t get the same message, but only what they need to hear.
Some fashion retailers, for example, let customers choose which email lists they want to join. They can pick as many or as few as they want.
3. Personalize For Best Results
Personalized emails have six times the transaction rates of non-personalized emails.
More than 70% of consumers say a personalized experience is more likely to influence their decision to open and read brand emails.
Personalization in email isn’t just putting the recipient’s name in the subject.
4. Offer A Bonus
To get visitors to join your email list, you need to give them something in return. That is, make them want to hear from you.
If you offer incentives to visitors, they are more likely to take action and sign up.
Limited-time offers, free shipping, and exclusive content are common incentives. According to a recent RetailMeNot survey, discounts in particular entice 67 percent of consumers to make unplanned purchases.
5. Make Your Opt-In Form Visible
Opt-in forms are critical for increasing conversion rates when building an email list.
Studies show that 55% of visitors spend less than 15 seconds on your website, so you need to grab their attention right away.
While the copy and design should be concise, the main goal is to make your form stand out from the rest of the page’s elements.
With an exit-intent form, a slide-in form, or a notification bar, make the pop-up stand out.
Whether you use all five of these hacks or just a few, building your email list is an ongoing process. Your email list should accurately reflect changing consumer interests and needs.
It’s critical to regularly analyze your contact list and use the results to improve your campaigns and online reputation.
In order to increase communication, loyalty, brand awareness, revenue and customer retention, start implementing these strategies and watch your email list explode.