Monthly Archives: January 2022

Data helps you assess your market position, identify risks and growth opportunities, identify trends and dynamics, develop effective strategies, and ultimately drive business growth. Quality data is crucial, especially when it comes to market intelligence. Data-driven companies need to trust their data, but only 55% of business leaders do. Bad data leads to bad decisions, …

Continue reading “Why Data Quality Is Important for Market Intelligence”

We’ve lived for years in a world dominated by digital communication. It has accelerated the shift from in-person to online sales and interactions, increasing the demand for digital humans. Digital humans are intuitive hyper-realistic avatars with personalities and facial expressions that blend automation and human interaction. As digital humans’ capabilities improve, more businesses are using …

Continue reading “B2B Influencer Marketing with Digital Brand Ambassadors”

Here are six reasons why integrating social media and email marketing can benefit your brand: Increase the number of subscribers to your list Optimize marketing metrics Recognize the world’s most powerful influencers Provide your email subscribers with options Demonstrate a new mode of subscriber interaction Extend the reach of your message Increase the number of …

Continue reading “What Are the Benefits of Integrating Social Media and Email Marketing?”

Although TikTok trends appear random, there is no such thing as a foolproof marketing strategy. However, there are reasonable steps you can take to ensure your business’s success on the app. Here’s how to develop a TikTok marketing strategy that evolves along with your TikTok experience. Become acquainted with Tiktok Narrow the scope of your …

Continue reading “How do I develop a strategy for TikTok marketing?”

It’s a well-known fact that revenue is the primary metric for determining a business’s success. That is why a sizable portion of the effort is devoted to marketing a business’s product and success to its target market. And when it comes to marketing, particularly digital marketing, content has emerged as one of the most effective …

Continue reading “How Businesses Can Maximize the Benefits of Content Marketing”

Consumers today are more empowered than ever. They can find out a lot about products and services and buy them from an almost infinite number of retailers—online or offline. With so much competition for consumer attention, it’s clear that marketing strategies are evolving. Digital marketing is a powerful tool for any business, but it can …

Continue reading “5 Digital Marketing Tips for SMBs to Grow Their Business”

The COVID-19 Pandemic is giving direct mail a boost. During the UK lockdowns of 2020 and 2021, physical mail proved to be an effective way to communicate with customers. It was a welcome break from the digital life of unread emails, zoom calls, social media posts, and those annoying pop-up ads. When the government needed …

Continue reading “5 Key Things To Consider In Direct Mail Marketing”

You spend hours crafting the perfect email and you hit send. What if none of your subscribers open it? This is a major source of concern for all email marketers. However, by implementing these design tips to increase email open rates, you can avoid this issue altogether. 7 Essential Elements of a Great Email Design …

Continue reading “Email Design Suggestions to Increase Open Rates”

Here are some ways automation and personalization boost profits. Increased relevance results in increased sales With marketing automation, you can not only send targeted emails based on triggers, but also hyper-target them based on rules you set. You can also personalize these messages. And it works. Personalization has increased the effectiveness of marketers by 70-94%, …

Continue reading “How do personalization and automation work together to boost conversions?”

Since the 1970s, email has been available, and it has remained quite successful, even with younger audiences. Email marketing is capable of much more than simply delivering messages to recipients’ inboxes. Indeed, email generates $42 for every $1 invested, a staggering 4,200 percent return on investment, making it one of the most effective marketing solutions …

Continue reading “15 Email Marketing Statistics Shaping The World”