Since the 1970s, email has been available, and it has remained quite successful, even with younger audiences. Email marketing is capable of much more than simply delivering messages to recipients’ inboxes.
Indeed, email generates $42 for every $1 invested, a staggering 4,200 percent return on investment, making it one of the most effective marketing solutions available.
What conclusions can be drawn from statistics on email marketing? When it comes to demonstrating email marketing’s legitimacy, the numbers speak for themselves.
- Marketers who use segmented campaigns increase revenue by 760 percent – Campaign Monitor
- According to Litmus, four out of five marketers would prefer to abandon social media in favor of email marketing.
- 68% of Millennials report that promotional emails influenced their purchasing decisions – Fluent
- 64% of small businesses use email marketing to communicate with their customers – Campaign Monitor
- 78 percent of marketers reported an increase in email interaction over the previous year – Not Another State of Marketing
- 56% of people check emails are on iPhones or in Gmail – Litmus
- Across all industries, the average email opening rate is 19.8 percent, the click-through rate is 11.3 percent, and the bounce rate is 9.4 percent. Perpetual Communication
- The average open rate of a welcome email is 82 percent – GetResponse
- When abandonment emails are sent within an hour of leaving a website, cart of goods conversions increase by 6.33 percent – SaleCycle
- Email engagement is the most important metric for measuring content performance, according to 90% of content marketers – Content Marketing Institute
- Implementing a mobile-responsive email design can result in a 15% increase in unique mobile clicks – MailChimp
- Mobile-friendly email is the second most frequently strategy for increasing email engagement – HubSpot
- If you limit yourself to five emails per week, your audience will reward you with significantly higher open and click rates – GetResponse
- 99 percent of email users check their inbox daily, with some checking as frequently as 20 times. OptinMonster reports that of those who check, 58% read their email first thing in the morning.
- According to Statista, 45 percent of internet users avoid opening emails from unknown senders.