Strategy For Your Small Business Marketing

All the small businesses do face challenges, particularly they face challenges in the early operational stage. This is why it is advisable to ask for help from either your peers/mentor who may be way more experienced than you is critical. Tapping into the mind of somebody that is more experienced and has a broader knowledge …

The Small Business Marketing to Next Level

We can all attest and agree that 2020 was a year like no other. For many the companies, it was a year of trial by fire. Some people rose to the top and saw huge record-breaking profits. Others went under and they never recovered. What made some of the businesses in the same industry succeed …

The X Factor of Growth marketing

Amid all the privacy restrictions and even everything, we still have the access to a very huge population of different users that are on the Android that we should be taking advantage of. Instead of you trying to run all the creative tests on the iOS. You can use the Android as a clear way …

Expense Mentality To A Revenue Generator

ou Marketing is just a Revenue Generator, it is NOT a Cost Centre if you get involve in the marketing for any length of time. It is likely that you would have heard something like this before. When it is been viewed this way, the marketing department and also its programs are no longer a …

Marketing Opportunities Within Ecosystem

Finding marketing opportunities that is within a business ecosystem If have settled and you are now convinced that you need to adopt an ecosystem perspective for your marketing efforts to make it better. What next now? Like all the communities, there are gatekeepers and there are barriers to entry. Not all parts of a business …

The marketing strategy and your data

Let us take a holistic approach. Your analytics strategy that you are using should be much the same as your other marketing strategies. Ever-changing and always providing value for you. So, trite but true, it is very vital that you should build a strong foundation for the data-driven business decisions. With the continuous, the incremental …

Marketing is Not a Game For You to Guess

You should know that marketing is not a guessing game. Frequently, in the marketing meetings and also in the client meetings, there is assumption that everyone has got an equal opinion and also equal knowledge. Because I am making use of the Facebook, that means that I can do the social media marketing. Because I …

The Marketing automation Has Changed the Game (Currently the new whale oil)

The way the marketing automation came from behind  and changed the game is really alarming. It  currently known as the new whale oil. As the number of tools that the marketers are making use of to collect and collate data grows exponentially every passing of year. The need for an integration mechanism has never been …

The Ecosystem Marketing Addition

  The leadership author and a retired U.S. Army Gen. Stanley A. McChrystal has made a suggestion that, “Many leaders are tempted to lead just like a chess master, striving to control every of the move. When they should be the ones leading like the gardeners, creating and also maintaining a viable ecosystem in which …