The Marketing automation Has Changed the Game (Currently the new whale oil)

The way the marketing automation came from behind  and changed the game is really alarming. It  currently known as the new whale oil.

As the number of tools that the marketers are making use of to collect and collate data grows exponentially every passing of year. The need for an integration mechanism has never been more pressing.


The Super effective techniques for the digital branding

​With COVID still accelerating brands to go digital. It has really created so much clutter online. That most of the formats of the digital have now become standard.

Customers are now leaving their data clues just like a breadcrumb trail as they are roaming the far corners of the internet. And also their favorite websites and the apps. For marketers, it is a challenge for them to make sense of this barrage of information. The keyword right here is insight, the backbone of any of the data-driven growth strategy. Here, a robust marketing automation solution shines for the consumer brands. That are having millions of customers, disheveled data, and an urgent need for the enhancement of the user experience.

According to an Ascend2 survey. About 64% of the respondents prioritized optimizing marketing automation for the creating of a successful marketing strategy. In an Invespcro study. About 91% of respondents rated the marketing automation as a very vital part of their online marketing success.


Marketing Automation Solution

The MAS known to be the most critical enabler of the crucial customer insights. That is fueling the delightful customer experiences and that also defines a brand. Gone are the days where the “martech” platforms were just limited to running mass-blast campaigns.

The modern-day “martech” solutions have really come a long way, helping the brands to craft an intelligent engagement strategy. That combines with the personal preferences, the demographic and the behavioral data. The idea is to help serve a one-to-one experience to every of the single customer, even at the scale.


Sales Number

If we are to look at Amazon, their UX can seem kind of intimidating at first. Yet, for the individual user, the chaos will slowly starts to make sense. Their homepage which is (web + mobile) deeply personalized, the custom-built for each user. Their engagement strategy focuses on the delivering hyper-personalized recommendations given. By assimilating the data from past purchases, the search behavior, the personal data. The platform sales numbers, and other of the inputs. The algorithm serves a tailor-made experience that feels the one-to-one. (It powers about those 35% of their platform sales, by the way.)

For the brands to do the same, they need to get a singular, a powerful marketing automation solution. That is capable of handling the scale and also empowering marketing and product teams to start creating data-driven engagement loops.

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