Why is Link Building Important for SEO?

SEO is vital to your company’s success. In today’s competitive market, SEO is vital. However, SEO is difficult to master due to the numerous ranking factors involved.

Aspect of SEO that is often overlooked is link building. If you don’t include link building in your overall SEO strategy, you’re leaving money on the table. Continue reading to learn the value of earned links in your SEO strategy.

What is Link Building?

It is the process of getting other websites to link to your website. A link, according to Moz, is a way for users to navigate between web pages. Search engines use links to crawl individual webpages and links between websites. Links also increase referral traffic and site authority.

To be honest, organic link building takes effort and time. Despite its value, many avoid or try to shorten it by obtaining links using black-hat methods. It’s better to earn high-quality links than to use unfair tactics that could get your site banned from search results.

Why is Link Building Vital to SEO?

Given Google’s complex and ever-changing algorithms, links are still an important factor in how search engines determine which sites rank for which keywords. Link building is the most important SEO strategy because it tells Google that your site is a valuable resource worth citing. Sites with more backlinks tend to rank higher in searches.

When creating links, keep in mind a few key points. You should know that not all links are equal. A link from a reputable source like the Washington Post will rank you higher than a link from a small or newly-built site. You should only focus on earning links from websites with higher domain authority than yours. Tools like SEMRush can easily identify these sites.

How Do You Obtain Links to Your Site?

There are several ways to get other websites to link to yours. Here are a few:

  • Creating compelling, high-quality, and unique content encourages others to link to your site. Make sure to promote your content via email and social media to help people find it.
  • Ask your friends and partners for links: Asking your friends and colleagues for links is a simple way to build links. But stay within your industry’s or niche’s parameters. Remember, relevance matters!
  • Request social media mentions and reviews: Always put your product, service, and website in front of industry leaders and influencers who can potentially give you a public mention.
  • Even though there are several ways to build links on your own, many people prefer to use a link outreach service or agency. Using a link outreach service is usually a safe way to build links. SMA Marketing only uses white-hat link building techniques to protect our clients’ privacy and ensure high-quality links.


Link building is vital to any SEO strategy. While link building is one of the most difficult and time-consuming SEO techniques, it can significantly improve your site’s ranking, increase traffic, and grow your business.

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