Finding marketing opportunities that is within a business ecosystem
If have settled and you are now convinced that you need to adopt an ecosystem perspective for your marketing efforts to make it better. What next now?
Like all the communities, there are gatekeepers and there are barriers to entry. Not all parts of a business ecosystem are made open or are connected from the outset. This is where a great PR and the marketing agency can come in. A firm specializing in your sector should already be well connected in the ecosystem. And should be willing to act as an intermediary on your behalf. Tapping into the existing relationships with the analysts. The editors and the management behind your sector’s outlets and the events can be priceless. As also can a Rolodex of the industry thinkers, the speakers and the players who exist as the interlocutors. And also exit as the mouthpieces of some corners of the ecosystem.
A particularly robust firm may be having its own ecosystem channels and you can plug right into. Even with an internal team of creatives, the strategists and practitioners that are sharp, many in-house teams are lacking this kind of industry knowledge. And they are also lacking the relationships to people and to the publications. With your in-house team that are working together with a strong PR and the marketing firm. You can possibly link your messaging to the hubs of an industry ecosystem.
Developing The Marketing Ecosystem
Further, making use of the firm channels and the connections to integrate your brand into an existing business. Ecosystem can also enhance your ability to create and to grow your company’s own small-view ecosystem. With this you can see that adding one plus one can equal three.
Fully developing your organization’s reach will really require you stepping outside your garden to engage with the greater network of the industry voices. The marketing teams need to tend to their garden which are the: advertising, the email, the search, the social. These are all very vital to a company’s success with external messaging. However, it is worth considering whether your garden is in touch with the neighborhood outside of your own backyard.
When you start developing your marketing ecosystem. The first step for you to take is to identify all the potential buying centric venues your target audience visits to seek information and also the solutions to their chief challenges. For you to accomplish this effectively, you should first ask critical questions. And then dive deep into your customers’ preferences and the place where they are interacting with other businesses for you. To identify where your marketing activities (and money) is best directed. You should leverage the channels that your customers are making use of most to reach the right people at the right time with your message. Offering different solutions to their challenges.