UX is the most important component in determining a website’s success. You need to give customers the fastest way to find material on your website in order to provide a frictionless user experience. A terrible user experience and a greater bounce rate might be caused by unnecessary barriers. Here are some important website elements and their impact on conversion rates.
- Videos on Landing Page
- Call to Action Button
- Website Speed
- Website Readability
- Unhindered Flow
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Videos on Landing Page
Graphics, movies, and text are all common elements on landing pages. Text, on the other hand, is frequently used by marketers to help consumers better understand their products. There are a number of factors to consider when creating an effective landing page, which is why we’ve put together a list of the most important considerations.
The use of videos on landing pages has been shown to have a significant impact on the rate of conversion. Using videos to convey the page’s value proposition is a great way to improve the user experience. Video tends to be more popular with viewers than text does.
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Call to Action Button
Call-to-action buttons that are strategically placed on your website’s landing page can have a tremendous impact on the user experience. If you don’t place CTAs where people can easily see, read, and click on them, you’ll have a bad impact on user experience and conversions. In order to achieve your company goals, whether you are selling products, offering subscriptions, or growing signups, you must use and place CTAs correctly.
The location of the CTA above or below the fold is the most important consideration. There is no need to scroll to see content above the fold; however, there is a need to scroll to see content below the fold.
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Website Speed
New ranking signals are constantly being added into the Google algorithm. A website’s position in the search results can be directly influenced by the quality of its user experience. If your website’s UX doesn’t meet industry standards, it’s because of its page speed. Websites that take longer to load may have a lower conversion rate than those that load quickly. Slower websites can potentially lose a lot of organic traffic.
If your website takes longer than three-and-a-half to four seconds to load, more than half of potential customers will leave. They immediately go to your competitor’s website, resulting in a lost lead and a wasted opportunity for you. To give your visitors the greatest possible experience, you should aim to have your website load faster than the minimum threshold.
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Website Readability
For the most part, marketers fail to recognize the importance of website readability in terms of user experience. The ease with which a website may be read is determined by its readability. If your audience or potential customers are unable to see the content on your website, this might have a negative influence on the user experience.
Readers who find a piece of content difficult to read are less likely to engage with it. When a visitor lands on your page, they tend to skim the text quickly. Only content that can be read in a short period of time can keep a reader’s interest.
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Unhindered Flow
A website’s main page serves as the primary point of contact for all of the site’s visitors. They’re designed to boost sales. Some landing pages generate an excessive number of navigational links, which is a drawback.
Users are being redirected away from the website they intended to view because the links between them are so shaky. Rather than overloading the homepage with links, focus on the ones that are most likely to lead to conversions.