Social media marketing for small businesses makes perfect sense. Together with small business marketing, social media offers limitless opportunities to build your online presence, brand and customer base. There are no universal social media marketing strategies. To get started, follow these social media marketing tips and tools.
- Create and share unique content
- Inviting Customers to Join You on Social Media
- Get Good Twitter Followers
- Social Media is Visual Media
- Look for Influential and Relevant People
- Look Beyond the Obvious
-
Create and share unique content
It’s important to stand out on social media. While you may occasionally repurpose content from your website or blog, be sure to include new and unique content in your social messages.
Your targeted social audience has probably seen the content, especially if you followed the first tip and mined an initial group of followers. Create unique social media content to stand out.
-
Inviting Customers to Join You on Social Media
Asking existing customers, partners, and business associates to join you on social media is another social media best practice. Your website and printed and electronic correspondence should include social media icons (Twitter, Facebook, etc.). If you use email marketing for business, let your subscribers know where they can find you on social media. Customers will join you on social media, increasing your marketing reach.
Use TweetReach to track the reach of your social media posts. This online tool monitors social media. An account allows you to easily track impressions, the potential reach of any Twitter message, and identify key influencers in any conversation.
-
Get Good Twitter Followers
It’s difficult to gain followers when you’re new to social media. Your social media profiles must be followed after creation. Mining users is a good way to build a Twitter following.
Simply search Twitter for industry experts (bloggers, businesses, etc.) and then search the people these accounts follow. Start following them. This will help you gain relevant followers and shares.
-
Social Media is Visual Media
Using creative and colorful images in your social media marketing messages can help you stand out. Create and share interesting images, engage with fans and ask them to create images and share with you, or post photos of events or promotions your business participates in.
The optimal image viewing size for each social network must be known before posting images. Refer to Sprout Social’s Always Up-To-Date Guide to Social Media Image Sizes for perfect images.
-
Look for Influential and Relevant People
Big influencers have a huge social reach. Influencers with large followings can potentially reach a much larger audience. Find your industry’s influencers and give them something to talk about (or to retweet).
Twellow is a handy search engine that lists people by their expertise. Find the most influential Twitter pros for your business, products, and services.
-
Look Beyond the Obvious
Leave out the most popular social media sites like Facebook and Twitter. As long as you are willing to invest your time, small business social media marketing is cost-free.
To maintain an active presence on multiple social media sites, use your preferred social management tool. And keep a laser-like focus on the ones that matter most to you.