If you want to increase your email ROI, the following points will assist you in achieving the desired outcomes.
1. Segment your lists
Segmenting your email lists enables you to send more personalized, targeted emails. In which it can have a beneficial effect on the results of your campaign. Indeed, segmenting your email campaigns has been shown to improve income by up to 760 percent.
If you’re new to list segmentation, you can begin with demographics. Then go on to purchase history, behavioral data, and even buyer journey phases.
Finally, how you categorize your list is entirely up to you and your business objectives. Not all of your email recipients want the same thing, and segmenting your emails can help make them more relevant to each person.
2. Personalize your emails
Personalizing your email campaigns is another effective strategy for increasing clicks, conversions, and return on investment.
You might begin by addressing your emails to your subscribers by their first names. However, test your emails well before sending to avoid mixing up fields. You also need to test it well to avoid addressing subscribers incorrectly, which can have the exact opposite impact.
If you want to increase the level of personalisation in your emails, you may create automated emails that are triggered by specific activities. For instance, if a customer makes a purchase on your site, you may immediately send a thank-you email and highlight additional products that may compliment the purchase.
3. Improve deliverability
This may seem self-evident, but if you want your emails to generate results, you must ensure they are sent.
This means that you must ensure that your emails pass through trash and spam filters. To accomplish this, you’ll need to keep your lists clean and provide quality material free of spam trigger terms.
Additionally, you can include unsubscribe links at the bottom of your emails. This is critical because if consumers cannot simply unsubscribe from your emails, they are more likely to report them as spam.
4. Optimize your emails for mobile
With over half of emails being opened on mobile devices, it is critical that your emails display and perform properly across all devices, browsers, and screen sizes.
If your emails are not mobile-friendly, you risk consumers unsubscribing – or, at the very least, being unable to do the activities you desire.
Utilizing responsive email templates is critical – if you aren’t already, switching will help you reach more prospective customers, increase revenue, and improve your email marketing ROI.
5. Figure out the best days to send
One of email’s primary advantages is its ease of experimentation and testing new ideas.
This involves determining the optimal days and times to deliver your emails. Send your newsletters on different days of the week or at different times of the day to observe whether the open rate varies significantly.
This will give you a decent indication of when recipients prefer to receive emails and will enable you to contact them at a time that is convenient for them. Finally, the optimal time to send will depend on your business and audience – but testing can assist you in determining the optimal moment.
Bear in mind time zones as you experiment with different send timings. If your audience is geographically dispersed, segmenting them might help you reach them at the times that are most convenient for them.