With the growth of social media and other online platforms, some businesses have shifted away from email marketing in favor of more modern digital marketing tactics.
However, email marketing remains one of the most straightforward and cost-effective techniques of marketing your brand online.
On this page, we’ll examine why email marketing remains effective in 2021, as well as several strategies you can follow today to strengthen your email marketing approach.
4 benefits of email marketing
The following are just a few of the reasons why email marketing is so advantageous for businesses.
1. Email marketing is targeted
When you run a television commercial or a print advertisement, you have no control over who sees your material. You determine where to advertise depending on the publication’s or channel’s target audience and hope that their readers and viewers are interested.
With email marketing, on the other hand, you may segment your list depending on lead status, demographics, location, and other data. This enables you to send targeted emails depending on your clients’ requirements and interests. Additionally, you can customise your communications for each consumer, which may result in increased conversion rates.
2. Email marketing increases brand recognition
Additionally, email marketing introduces prospective clients to your organization and brand.
While people are not always ready to purchase your products or services when they first learn about you, sending customized emails can help you stay top-of-mind with your target demographic. They will then be more inclined to choose your business when they require the items or services you supply.
3. Email marketing is measurable
By examining important data such as open rate, bounce rate, and click-through rate, you can readily determine the performance of your email marketing campaign.
These metrics will provide you with important information into the actions and interests of your customers. You may determine the types of material that your clients prefer and tailor your marketing efforts to contain similar information.
4. Email marketing is cost-effective
Email marketing is also more cost effective than traditional marketing methods. You are not responsible for printing, mailing, advertising space, or any other generally connected fees. Additionally, the Direct Marketing Association believes that email marketing generates a return on investment of $40 for every dollar spent.
This places email marketing ahead of search, display, and social media marketing in terms of cost effectiveness. Additionally, this is another argument for the unparalleled importance of email marketing.
Email marketing tips for 2021
Following that, we’ll look at five recommendations for maximizing the effectiveness of your email marketing plan.
1. Personalize your messages
Several years ago, marketers could send mass email communications to their customers.
However, real-time email marketing is gaining traction as a result of new technology, and receivers are interested in receiving personalized communications that are tailored to their tastes and interests.
Take it a step farther than using customised subject lines that include the recipient’s first name. By creating interesting emails, you can encourage more people to connect with your brand and increase your business’s conversion rate.
2. Optimize your emails for mobile devices
Emails opened on mobile devices currently outweigh those opened on desktop computers, and this trend is projected to continue.
This means that it is critical to ensure that your emails are optimized for mobile display. People check their email on the move, and they don’t want to deal with uncomfortable pinch-zoom issues or forms that are difficult to fill out.
3. Make your emails shareable
If your emails include valuable information, your recipients will almost certainly want to forward them to friends and family.
By including social share buttons in your emails, you can make it easy for customers to spread the word about your content. This might help you enhance brand awareness and reach online.
Additionally, you may use your emails to highlight successful social media posts and encourage readers to follow you.
4. Include videos and animated content
You may use videos and animated material in your emails to capture your audience’s interest and provide them with additional essential information.
Additionally, these dynamic components can direct recipients to take specific activities, which can boost click-through rates.
Not only are graphic components visually appealing, they may also aid improve user experience and encourage consumers to learn more about your brand.
5. Create compelling subject lines
33% of people decide whether to open emails purely based on the subject line.
Therefore, if you want more individuals to open and read your emails, you must write intriguing subject lines that entice them to learn more.
You should generate ten to twenty subject lines for each email and then choose the one that you believe will resonate the most with your target audience. Bear in mind that, while subject lines should be innovative and intriguing, they should also accurately describe what recipients can expect when they open your emails.