Email marketing has a remarkable return on investment (ROI) of over $55 for every $1.40 invested, according to recent studies. If you want to see these kinds of results, your marketing emails must be error free. You may lose out on sales if your emails aren’t displaying correctly or directing customers to the wrong site.
There are a number of common blunders that can be made when sending an email, so double-checking before you hit send is essential. Are you ready to maximize your email marketing efforts? Before you send out your next online blast, be sure to avoid these pitfalls.
- Your Subject Lines
- Links that are no longer functional
- Typographical Errors
- Ignored Sources and Links
- Readability as a Whole
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Your Subject Lines
Check the subject lines before sending out a new email campaign. Is the subject line of your email attention-grabbing? Is there a demand for more information from readers?
While making sure that the subject lines of future online blasts are clickable, you should also watch out for them being cut off if they are too lengthy. A subject line that is too short loses some of its impact.
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Links that are no longer functional
Check all of the links before you send out your next email campaign. The links in your email drafts should all work and lead to a specific landing page. For two reasons, broken hyperlinks are undesirable. Make sure your email is error-free by checking for mistakes like misspellings. Adding insult to injury, they render the email unreadable.
Getting the recipient to click on a link in the email’s body is a common goal for most marketing emails. It is possible to lose sales and customer engagement if the link is broken. Because of this, you will also disappoint your potential clients.
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Typographical Errors
Before sending your next email campaign, double-check your content for spelling and grammar mistakes. When you make a spelling mistake, it sends the wrong message to your audience. Matchmaking and website bounce rates can all be affected by errors in online dating, according to research studies. Researchers have shown that many visitors will click away from a website that contains spelling errors because they believe it to be untrue.
Your company’s reputation will suffer if you send out an email campaign that is filled with errors. Instead of attempting to persuade your email subscribers with persuasive marketing messaging, inform them that you provide low-quality content. If your content is flawed, your products and services may be subpar.
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Ignored Sources and Links
Look for broken or missing links in your emails. When writing an email blast, it’s easy to overlook the importance of including a link. The eyes of a reader can be harmed just as much by missing connections as by damaged ones.
There’s a lot of confusion and frustration here, as well as a lack of cleanliness. In order to read your blog post or click on your link, a reader must first wait a few seconds before making a decision. Visitors will be irritated and perplexed if you don’t respond to their queries.
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Readability as a Whole
Before sending out your next email marketing campaign, it’s a good idea to check the readability of your content. There are a surprising number of marketers sending emails that are nearly impossible to read, despite the fact that it may seem obvious
Identify your reading level first. Even if your intended audience has a high level of education, you should still be cautious about setting your expectations too high. Emails with a lower reading level are easier and more enjoyable to read than emails with a higher reading level.
The color of your text should stand out and be easy to read against the background. Keep your images and graphics consistent with the message you’re trying to communicate. Make sure that both the HTML and the plain text formatting are correct as a final precaution.