The Different Types of Advertising Techniques

There are literally thousands of different channels through which a business can communicate with a consumer. Advertisers today have many options. Some of these channels include via branded viral videos, banners, advertorials, sponsored websites, and branded chat rooms.

Let us take a careful look at some types of advertising techniques below:

Google Ads

Google Ads allows businesses to compete for ad space on Google’s search results page. Businesses and their products and services appear in search results by using keywords. For example, a business that sells insurance will appear in insurance search results. The business only pays Google when the advertisement is clicked, hence the term cost per click.

Google AdSense allows businesses to monetize their websites by displaying Google ads. Advertisers can sign up for Adsense, and Google’s algorithms will match the ads to websites with similar content or search parameters. As a result, Google’s ad placement allows businesses to reach a larger audience. Google advertises on other websites to generate traffic and clicks.

Online marketing

Online advertisements are classified as advertising. Ads are displayed on this page and most other websites you visit because they are the internet’s primary revenue source. Native advertising is an online ad format. It’s the digital version of print ads and sponsored content. Digital marketing strategies include placing ads on popular websites and social media platforms.

LinkedIn Ads

In addition, businesses can use LinkedIn’s business pages to share content, videos, and product offerings. A LinkedIn page can link to a company’s website, directing visitors there. Employees can also create LinkedIn profiles with similar content and links to the company’s website and products.

Businesses can also target specific LinkedIn users with ads on LinkedIn. If a company wants to advertise to accountants, it can target only LinkedIn users who are accountants or have accounting degrees. Many LinkedIn users belong to groups.

Facebook and Twitter, for example, have programs similar to Google and LinkedIn’s. Before running a digital ad, a company should research and target the audience most likely to buy its product or service.

Product Placement Advertising

Contrary to traditional advertising, product placement promotes branded goods and services within a show or film. That scene in a movie where they drive a lot of Fords or a TV show where everyone drinks Pepsi? That’s product placement. So it’s a great way for advertisers to reach a specific demographic.

Print Ad

Print advertising used to be a major sales driver, but it is now losing ground to digital advertising. But one thing is certain in advertising: being unique is advantageous. As consumers tire of digital ads, a return to printed materials with their tactile sensation and permanence is almost certain.

Outdoor Advertising

Out-of-home (OOH) advertising refers to any form of advertising that reaches consumers while they are away from their homes. Consider billboards, bus shelter ads, flyers, and even the Times Square digital signs.

Guerrilla Marketing

Popularity has grown in the last two decades for guerrilla marketing (or advertising). An unconventional piece typically invites the consumer to participate or interact in some way. It’s all about timing and place. Guerrilla marketing is driven by creative ideas and innovation, not a big budget. In many cases, these campaigns seek forgiveness rather than permission, and they spread via social media.

Broadcast Advertising

Tv and radio commercials have long been the most effective way to reach large audiences. DVRs and “ad-skipping” have hurt broadcast advertising. But it still works, especially during the Super Bowl.

Leave a comment