It is said that Successful Facebook marketing requires good maintenance. This is very true as it is not a set-it-and-forget-it situation.
The tracking and the measuring are very essential, so you can unarguably understand what worked and what did not work. That way, you will be able to learn, and to tweak, and also try again so your strategy is constantly improving.
Track your audience engagement
You can also track your audience engagement directly through the Facebook Insights, which measures metrics such as…
1. The likes
2. The Reach (how many people saw your posts)
3. The Engagement (how many people liked, clicked, shared, or commented on your content)
4. Which of your posts result in people unliking your Page
Additionally, Facebook Insights will be of help to you, helping you to determine which types of posts work best for your Page, so you will know if your current content mix is working or not. You can also check for more details on the Facebook Insights, and check out the Facebook Analytics.
Outside of Facebook ; actions like that of the purchases or other of the website conversions have to be tracked with some external tools like that of Google Analytics, the Hootsuite Impact, the UTM parameters, and the Hootsuite Insights.
Do not get overwhelm with all what have been said so far. You can check on the detailed guide that walks you through the process of tracking the return on investment of your Facebook marketing and see more details.
For you to track your progress is not just about counting your wins and also celebrating successes. It is about clocking what is not working, too, so that you can make some adjustments when and where it is necessary. The data will show you what you do and what you should keep doing. It will also show you which tactics you would have to tweak. And through a continuous loop of your goal-setting, measuring results and the tweaking of your strategy, you can improve your performance over time.
We know, that there is a lot to learn when it comes to the aspect of Facebook marketing. But the good news is that you can get started without you having to invest a dime.
So you need to get in there, get working for improvement and get your heads up. Also, get your hands dirty and learn as you go. You’ll need more resources and guides to help you, in every step of the way.
You will need to manage your Facebook presence alongside your other social media channels using the Hootsuite. From a single dashboard, you can possibly schedule posts, you can share video, also engage your audience, and then measure the impact of your efforts. Try this today it is free.