Must Have Tools For Your Email Marketing

But as it is said, it is smart-work that always win over hard work also even when it comes to achieving the desired outcomes.

Let’s see some “must-have” tools for your email marketing that makes life just a little bit better and also allow you to squeeze the most out of the program of your email marketing.

1. Review of Free and Cheap Email Marketing Tools

An Effective email marketing starts with the right email marketing software. Identifying the right tool that meets the specific business requirements can be a pain in the neck. When browsing through all of these features and many tools and then you will realize that it is very tough to see the real differences – that is not how the smart professionals work, right?

2. Email Marketing ROI Calculator

If it was just only about running the email campaigns then anybody could be a very successful email marketer. Unfortunately, that is not true in the real world. It is the returns (the profits, conversions) which will give you info if any marketing effort is successful. Email marketing as said have stellar ROI (like 3800%). We have to first track the results and then compare them to other tactics.

An handy ROI calculator is one that lets you calculate just that. The tool can show you a quick overview of your ROI and you can also vary your email volume, tap on the rate, conversion rate, cost, the conversion value in the tool and then know what happens to the ROI, the profit, and the revenue, etc. in real time.

3. Email Client Market Share

Knowing about the popular email clients and their devices can help email marketers to select the right way to design and plan their email campaigns. Over 50 percent is mainly mobile opens these days. The resource is a monthly leaderboard that is of the top ten email clients. You will find the latest data every of each month.

The share of the market stats show that you have to optimize your email designs so you can render the best on mobile and on the Gmail as these are the top two on the list.

4. Subject Line Tester From Moosend

The subject line is at the heart(center) of the email marketing effectiveness. Great subject lines are very essential for the your campaign’s success. It is about emphasizing on the value or teasing curiosity from your audience.

While you can possibly improve the subject line by experimenting and by trial, this resource from Moonsend will enable you to have instant suggestions. For instance, the Subject line recommendation tester is going to tell you to personalize your subject line or to add an emoticon or add your brand name to get more opens.

5. Email Accessibility Tools

Accessibility and the usability are two very essential aspects of any email campaigns. Email accessibility will ensure that people with disability can be opportune to view and interact with email content. Worldwide, over one billion people that are living with a disability. Do not discount temporary disabilities either. Have you ever had a broken arm?

Besides, those emails that are accessible are more logical and user-friendly for everybody in general. Such emails will take care of email usability such as the structure, the colour contrast, the responsiveness, the link text usage, the email optimization, and including a plain text version, etc.

This free email accessibility tester will provide email marketers and also developers an HTML editor and an accessibility report to make their campaigns user-friendly and very effective.

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