The Best Email Marketing Softwares

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Lite1.7 Email Extractor

Why is it so important to Choose The Best Email Marketing Service?

This is because email marketing is very easy to manage, allows you to establish a direct contact with your customers, and it gives you full control.

Email marketing is one out of many of the strategy for small businesses that is of most cost-effective for marketing. In accordance to the Direct Marketing Association (DMA), email marketing on an average is about 4300 percent as in return on investment (ROI) for businesses that are recorded in the United States.

It’s of a great importance to understand that a lot of your success with the email marketing are dependant totally on the email marketing software that you select because they are responsible for making sure that your emails actually get delivered successfully.

Take note that if you aren’t careful, then you will end up paying a lot more money for fewer marketing features and some terrible email deliverability rates (which will even cause you to lose more money).

These are 4 things to Look for in a Good Email Marketing Tool

1. A good email marketing service should be able to include features that can enable you to create email newsletters that are highly engaging with an easy user interface (ideally drag-and-drop editor).

2. Your email marketing service should give you availability for easy navigation and make it easy for you to manage your contact list, segment users into groups, and also track the performance of your email marketing campaigns.

3. It will enable you to send easily personalized and targeted bulk emails that does not actually carry loads of work. This process is also called marketing automation.

4. Most importantly, a good email service provider ensures that your email campaigns are not going to end up in the spam folder.

Having said all this, now let’s take a look at some of the best email marketing service providers and the way they stack up against each other.

1. ConvertKit

ConvertKit is a very robust email marketing platform that is majorly for professional bloggers, authors, and marketers. It is very easy to use and it is incredibly powerful.

One of the unique features of ConvertKit is that it allows you to easily offer content upgrades and also incentives with email signup forms. It is also equipped with an easy to manage auto-responders that allows you to send drip emails from their emailing service.

They have all the powerful features that you are expecting from a top-notch email marketing service such as the a/b testing, landing page builder, smart workflows, beautiful email templates and more.

A lot of the ConvertKit features such as the paid newsletters are specifically designed for professional bloggers and creators that’s why they are rated as the best email marketing service for professional bloggers.

ConvertKit offers a 14-day free trial, after then their pricing starts from $29/month. They also have an offer a 30-day refund policy.

2. SendinBlue

The SendinBlue is a complete SMS and email marketing software that is majorly for businesses. It is known as one of the fastest growing email marketing platforms in the Europe.

SendinBlue includes the beginner-friendly marketing automation tools that gives you the opportunity to send transactional emails, create workflows for automatic follow-up emails, and segment users.

SendinBlue offers a completely free email marketing plan that allows you send up to 300 emails per day, but with the condition that all your emails will have their branding. Their paid plans range from $25 per month for Lite. You can also make inclusion of SMS to your account, but the pricing will vary based on what you are sending.

SendinBlue also has offers of a separate SMTP bulk email marketing service that can be used to power transactional or automated emails from your WordPress site. Although you do not need this for email marketing campaigns, but it’s a good functionality to have if you have a large website, and you want automatic real-time content based emails.

3. Drip

Drip is a very powerful and a useful enterprise email marketing platform, it is majorly used for bloggers, eCommerce, and digital marketers. They offer a wide range of different tools to make marketing automation, sales funnels, and personalization easy.

The support options at Drip Includes excellent documentation, automation training, webinars, detailed courses, live chat support and free guides.

Drip can be used for different businesses because it allows us to send bulk emails while engaging and connecting with every customer on a personal level making use of their smart eCommerce marketing automation.

Drip eCommerce revenue attribution feature shows us the exact details of how much revenue we generate from each email marketing campaign.

4. AWeber

AWeber is one of most popular and oldest email marketing service providers in the world. They offer a wide-range of tools for those small and medium sized businesses and help to manage their email marketing.

To get started with AWeber is very easy. It connects seamlessly to most platforms including that of WordPress.
Also you will getting free access and an already prepared to use html email templates, list management, autoresponders, a/b testing, and email tracking that has detailed insights.

AWeber offers a limited free plan that includes up to 500 subscribers. After that, the pricing starts from $19/month. You can also signup for quarterly or you can sign up with the annual plans to save even more.


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