You can save money and time by reusing the content you already have in your library. This content can be easily repurposed into a variety of media formats, depending on your preferences: blog posts, videos, infographics, checklists, social network postings, etc. Let’s take a look at some of the benefits attached to this.
- Repurposing B2B content has the following benefits:
- Smart Use of Marketing Resources
- Broadening the Scope of the Content
- Customers’ journeys are guided
- Supporting your SEO
Smart Use of Marketing Resources
Content you create should support numerous forms, buyers, and distribution channels without forcing you to return to the strategy table time and again. Creating several e-books for each member of the purchasing committee may not be feasible, but it is still possible to create various e-books that address the specific concerns of each member of the committee.
Broadening the Scope of the Content
More and more business-to-business buyers are getting their information from a variety of sources and in formats they like. Of those who participated in the Content Preference Survey this year, 40% said they had done so in the year before. You may create content in whichever format your audience prefers using repurposing.
Reiterating the most important points
It’s a good idea to use repetition as a marketing strategy. It is possible to communicate buyer-focused subjects in a fresh way by reiterating the same concepts in a variety of formats and channels.
Customers’ journeys are guided
Customers that have already identified a business need may find additional useful information in the last phases of the buyer’s journey. A checklist or case study may be found in these larger assets that help purchasers in the final phases of the purchasing process..
Supporting your SEO
Having a variety of content types on your website, such as a library of videos, blog entries, and infographics tells search engines that your website is a trustworthy source of information on a particular topic or industry.