Content and social media marketing can dramatically increase your audience and customer base. But starting with no prior knowledge or experience can be difficult.
It’s critical to grasp social media marketing basics. Following these ten rules will help you build a foundation that will serve your customers, your brand, and most importantly, your bottom line.
Listening is the key to social media and content marketing success. Participate in online discussions and read your target audience’s content. Then you can create content and conversations that add value to their lives.
Quality trumps volume. It’s better to have 1,000 online connections who read, share, and discuss your content than 10,000 who only connect once.
Specialization beats being a jack-of-all-trades. A focused social media and content marketing strategy that builds a strong brand outperforms a broad strategy that tries to please everyone.
The Patience Law
Success in social media and content marketing takes time. While it is possible to catch lightning in a bottle, most likely you will need to be patient to see results.
Find online influencers with quality audiences who are interested in your products, services, and business. Connect with them and build relationships.
They may share your content with their own followers, exposing you and your business to a huge new audience.
If you create amazing content and work hard to grow your online audience, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, and more.
Sharing and discussing your content allows search engines like Google to find it more easily. It’s possible to find you online in hundreds or thousands of ways.
People will stop listening if you spend all your time on social media promoting your goods and services. You must add value. Focus on amazing content and building relationships with online influencers rather than conversions. Those people will eventually become powerful advocates for your brand.
Don’t ignore someone who contacts you online. Relationships are key to social media marketing success, so thank everyone who contacts you.
The Accessibility Law
Don’t publish and then vanish. Show up for them. That means posting content and engaging in conversations regularly. Online followers are fickle and will quickly abandon you if you disappear for weeks or months.
Don’t expect others to promote your content if you don’t promote theirs. So, spend some time on social media sharing and discussing other people’s content.