Why Do Emails Go To Spam?
Many factors influence whether or not your emails are delivered. Let’s look at the 12 reasons why your emails are being spammed.
- The Wrong Audience Is Being Targeted
- Your Subscribers Don’t Remember You
- Low engagement rates
The Wrong Audience Is Being Targeted
Your emails may be mistakenly marked as spam due to low engagement. One of the most common causes of low engagement is having the wrong audience on your email list.
We all know that every marketer wants to expand their email list. Given the importance of email marketing, they should be working to expand their email list.
Your Subscribers Don’t Remember You
The mailbox provider records a spam complaint regardless of whether the email was spam.
When the number of complaints reaches a certain threshold, all future campaigns are sent to the spam folder.
So why would someone mark your email as spam if it isn’t?
Most likely, they simply don’t remember you. They don’t remember giving you permission to email them, so they think you’re sending them spam.
To avoid this, make sure your email branding is memorable and matches your website branding. Images, colors, typography, voice, etc. Also, make sure the “from” line is a familiar name.
Low engagement rates
Top webmail providers have stated that opening and deleting emails is a factor in spam filtering decisions.
Emails with low open and read rates are more likely to be marked as spam. You must do all you can to boost engagement.
You can also send emails at the right time, perfect your subject lines, segment your list, and keep it clean by scrubbing it regularly.
How to prevent it Emails from Going to Spam
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Have a Clear Sender Address
Your sender address appears in the “From” field of your email. If your sender address contains random characters or otherwise appears suspicious, your email may be marked as spam.
So avoid sender addresses with lots of numbers or gibberish. Keep to a person or company name. This keeps you out of spam and is more personal than a random string of characters, which people associate with automated emails, not compelling, personalized offers.
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Always Get Permission to Send Emails
Sending emails without permission will quickly get them marked as spam. Consider what you do when you receive an unknown email. If the email gets past your spam filter, you’ll mark it as spam without even opening it.
Sending unsolicited marketing emails is not a long-term business strategy. To persuade subscribers to buy from you, you must engage and interest them. Indifferent at best, random email recipients are annoyed to receive an email from someone they don’t know. Getting permission before sending an email is the ethical and financial best practice.
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Check Your Emails
If your emails sound rushed (or written by a computer), spam filters may consider them spam. If an occasional typo slips into your emails, it won’t be a big deal. Incorrect spelling, grammar, and sentence structure can cause spam filters to block your emails.
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Employ Reputable Email Marketing Software
When trying to catch spam messages, spam filters look at the IP address associated with the sending email address to see if there are any spam complaints associated with it. If so, legitimate email addresses may be flagged for association.
Use a reputable email provider to avoid this. The top providers all take steps to prevent spammers from using their platforms, ensuring that their actions do not harm your email deliverability.
As previously stated, the best email marketing software providers will also have features to help you avoid other common spam triggers like not including a physical address or using a suspicious-looking sending email address.
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Avoid Spam Subject Lines
While there used to be a list of spam trigger words to avoid in marketing emails, spam filters have evolved. Instead of focusing on specific words to avoid, it’s best to think more holistically and avoid writing spammy subject lines.