Search engine optimization (SEO) can dramatically increase website traffic. But what if you haven’t used it? Interested in keywords and meta tags but unsure how to take your efforts to the next level? Here are 8 ways to improve your site’s SEO.
- Know Keyword Density
- Better Page Titles
- Know The Lingo
- Check Those URLs
- Optimize For Your Location
- Use Images
- Beware of Bad PR
- Make Use of Internal Links
Know Keyword Density
Using the right keywords is only part of SEO. Experts say it’s less about the keywords themselves than how often they’re used. Too little and you’ll be penalized by Google’s algorithms for keyword stuffing.
Better Page Titles
Titles are often an afterthought for webmasters. Unacceptable for SEO! Page titles are analyzed and categorized by search engines first, so they should reflect your product, service, or mission statement.
Know The Lingo
Firstly: Do you know SERPs? Know the difference between inbound and outbound links? Will you be able to provide statistics on the efficacy of your anchor text if asked? Do your homework before diving into SEO. The more you know ahead of time, the less you’ll have to figure out later.
Check Those URLs
A good URL states the page’s purpose. They can be “how-to-create-an ebook.html” or “natural-perfumes.html.” If you can get your keywords into them, you’ll get better search engine rankings and easier reading for your customers.
Optimize For Your Location
Ensure you get all local traffic seeking your products or services. For example, if you operate a cleaning service in New York, your keywords should not be “cleaning.” Such as “New York maid service” or “house cleaning in New York.”
Use Images
A single image can be used to advertise. For example, instead of naming it “1.jpg,” upload it as “affordableflashlight1.jpg.” You can also use the image’s alt text to add keywords. Call it “Santa Barbara’s cheapest flashlight.”
Beware of Bad PR
Online reputation management (ORM) should be a priority for any virtual business. You want positive, engaging results when customers search for your brand. Learn more about managing your digital profile from ORM experts like Brent Franson.
Make Use of Internal Links
Internal links are links within the same website. You can direct your customers to a different category or a FAQ page. This allows you to use more keywords in your URLs, which Google will rank you for.
These are just a few ways to profit from the online market using SEO. If you want to succeed in business in the twenty-first century, you need a successful website. Success!