When it comes to writing persuasive copy, some people struggle, and if things become too complicated for them, they can hire a freelancer or a professional writer. On the basis of extensive research and professional writing experience, we would like to share some of the best practices for creating pitch-perfect email content.
- Identify your marketing objectives and goals
- Make Use of Captivating Email Subject Lines
- Make Your Email More Personal
- Do not start with a pitch
- Make an Offer That Is Unacceptable
- Be sure to include caveats
- Incorporate fear of missing out (FOMO) and a sense of urgency into your copywriting
- Avoid Spam Folder
- Encourage people to provide feedback
Identify your marketing objectives and goals
You must first define your objectives before you can choose a marketing medium to accomplish them with. As soon as your objectives have been defined, you can begin developing a comprehensive strategy for achieving your objectives. You should personalize your email marketing content to ensure that it reaches the intended audience and achieves the specific goal.
Furthermore, you can create email content that serves multiple functions at the same time. So make sure your email content stand out from the crowd. Also, if necessary, separate email campaigns for different marketing objectives should be created.
Make Use of Captivating Email Subject Lines
Creating an attention-grabbing subject line is important for avoiding spam filters so try to include as much of the email’s content as possible in the subject line to maximize effectiveness. Be succinct and direct in your communication. Additional information can be included in the preheader by emphasizing a benefit that will be received by the customer upon opening the mail package.
Make Your Email More Personal
You should make the content of the email as personalized as possible for each recipient but you are not required to create a unique email for each subscriber in order to accomplish this. Just remember to use the appropriate tone when speaking to a hypothetical customer. Create a customer persona to use as a starting point for personalizing your emails.
The most important thing to remember is to address your emails in the second person. Concentrate solely on “you and I,” rather than on “the company,” when making decisions. With this conversational tone, you can establish a connection with your customers and increase the likelihood that they will open your email.
Do not start with a pitch
For a variety of reasons, we despise it when people actively attempt to sell us something. Pushy salespeople instill in us a sense of distrust in the product they are selling. The recipient will react in a manner similar to that of a suspicious buyer when you begin an email with a sales pitch. As a result, never begin your pitch with a description of your product or service.
Create a mailing strategy that will entice a potential customer to purchase your product or service. The customer will also see that you are trustworthy and considerate as a result of this approach as well.
Make an Offer That Is Unacceptable
You must still back up your form designs and attention-grabbing headlines with high-quality offers in order for them to be effective. Firstly, starting with the opt-in form and subject line, always follow through on the promise you made. Secondly, think about creating an offer that your target audience will be thrilled to receive. Knowing their interests will allow you to tailor the content of your emails to meet their specific needs. Also, make certain that each email you send is of the highest caliber possible.
Be sure to include caveats
The document is being constantly scanned by individuals in order to reach a conclusion. Also, they read the endnotes and PS lines at the end of the book as well. Consider the fact that you always read the first and last lines of any letter you write. As a result, including this line as a caveat or as an additional fact lends a familiarity to the entire email message. A caveat line may also be used to specify a deadline for a product’s promotion or availability for purchase.
Incorporate fear of missing out (FOMO and a sense of urgency into your copywriting
If you visit your favorite e-commerce website on Black Friday, it’s likely that you’ll see a countdown timer. However, what leads you to believe that the timer is active? The purpose of this is to create a sense of urgency while also serving as a reminder. You would have purchased the product regardless, but the fear of missing out (FOMO) will motivate you to act more quickly than you would have done otherwise. Therefore, always infuse your email copies with a sense of urgency and fear of missing out (FOMO). This does not necessitate the use of a countdown timer. You can craft your words in such a way that they elicit the same emotional response as the original.
Avoid Spam Folder
All emails are routed to the spam folder once they have completed their intended purpose of communication. It is possible to spend a significant amount of time, money, and effort developing an email content marketing campaign, only to have it all land in the spam folder. However, by following the guidelines below, you can prevent your email from being routed to the spam folder:
- Using dubious terms in your email, such as “free content” and “earn money,” should be avoided at all costs.
- Do not use misleading subject lines; if recipients become frustrated with your emails, your reputation will suffer as a result of this.
- When compiling your mailing list, keep in mind the CAN-SPAM LAWS and other applicable laws.
- Avoid including third-party links in the body of your email that appear suspicious.
- Avoid using phrases such as “definitely not spam,” because this is exactly what spammers would say in response to your message.
To conclude, always proofread the email before sending it to ensure that it does not sound spammy.
Encourage people to provide feedback
Instead of focusing on one-sided communication, your email marketing content should be geared toward continuing the conversation with your customers. Customer engagement and familiarity are increased when the letter is left open-ended.
As a result, make an effort to include a link to a direct response form in the email chain. In addition, encourage readers to contact you with any concerns or questions. You are showing your concern with this small gesture, which will lead to increased participation and engagement.