Your local SEO strategy must include a strategy for increasing your local rankings and website traffic. In this post, we’ll walk you through the process of establishing an all-encompassing local SEO plan that will help you get more traffic from local searches.
- Audit Your Company’s Website
- Assess Your Company’s Goals
- Build Localize Landing Pages for Your Website
- Conduct Competition Research
- Improve your Google My Business Listing
Audit Your Company’s Website
Take your time when it comes to website optimization. Prior to going live, check that all of your website’s components are up and running properly and error-free. The first step is to fix anything that’s broken. It is possible to uncover a variety of faults in your website through a thorough audit. These questions should be answered before beginning website optimization.
You may get a lot of useful information about your website’s speed, content and links with a good SEO tool like SEMRush. The report will include a list of issues with the website that need to be fixed right away.
Assess Your Company’s Goals
Your company’s goals should be well defined before establishing a local SEO plan. Determine the most important items and services your company offers, as well as the key words and phrases for which you want your company to be found online.
Listing your products and services while also identifying search terms that potential customers might use to locate your competition is the goal of this step. It is possible to use premium keyword research tools to find regionally-specific keywords and search volumes for each phrase once you’ve discovered the keywords.
Build Localize Landing Pages for Your Website
The purpose of localized landing pages is to boost organic search engine rankings in the local area. These pages include location-specific keywords and content aimed for the audience that lives there.
Internal links, optimized content, images, and videos are all good choices for a landing page’s header tags (H1-H3). A well-optimized landing page can attract a lot of visitors. Ads for purchased traffic can also be displayed on these landing pages.
Conduct Competition Research
The major goal of local SEO is to achieve higher rankings in local search results for competitive keywords and to outrank local competitors on a wide scale. If you want to win the competition, you need to know what terms your rivals are ranked for.
Using an SEO tool like as Ahrefs may help you perform a competitive analysis and learn about your competitors’ top keywords, backlink sources, and link building strategies.
To evaluate if you can use these keywords to increase your rankings and traffic, you may look at search volume and competition statistics. Only use keywords that are relevant to your product or service.
Improve your Google My Business Listing
It is possible to get quality visitors to your website with Google My Business. Free platform for businesses to generate real consumer feedback and drive more visitors to their website. Optimizing your Google Business Listing might help you rank higher in search results.
Register with Google My Business and list all of your business’s details like address and phone number, website URL, photographs and firm hours in order to claim your business’s listing. If you properly optimize your business listing, you will get the full benefits of local SEO.