Marketing automation trends for 2022

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Marketing automation software streamlines and automates the management of online marketing campaigns. Email marketing, social media marketing, and lead scoring are just a few examples. Automation allows marketing teams to accomplish more with fewer resources, which has numerous business advantages, such as a higher ROI and a better quality of leads. A number of marketing automation experts have made predictions for the year 2022 and beyond, and we’ve rounded them up here.

Using marketing automation, businesses can engage with their customers in real-time, based on real-time data

OMC Jonathan McClure, analytics and strategic services manager, knows the value delivered by marketing automation through customer engagements based on customer insights. A fully automated and seamless cross-channel experience is now readily available for marketers, making it simple for them to uncover insights through machine learning and artificial intelligence.

Marketing automation gains efficiency by automating more tasks

Marketers’ abilities and demands are constantly evolving as automation technology advances. Predictive analytics and omnichannel marketing automation will be possible thanks to artificial intelligence. Jonathan Bonghi, Apex IT’s marketing strategist, believes that marketing automation will be the driving force behind the next wave of digital transformation. Businesses that have a well-defined strategy and invest in robust data management are more likely to succeed than those who lack these two elements.

The use of artificial intelligence (AI) in marketing automation allows for more accurate forecasting of customer behavior in the future

AI and machine learning will give companies an advantage over their competitors in the long run. Konrad Feldman, CEO and co-founder of Quantcast, agrees. For marketers, using AI and machine learning, they can get real-time insights into their audience, their needs, and where they’re looking. Improved online experiences and increased business performance are all a result of this.”

New ways of acquiring customers can be gained through the use of automated marketing

There is an increasing demand for AI applications to convert business intelligence into crucial business actions, according to Bluecore’s SVP of marketing and business operations, which help retail brands convert casual shoppers into long-term customers. Discounts are disappearing or at least becoming less common.

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