- Keep it casual
- Less is more
- Include Visuals
- Proofread before sending
- Invest in an email scheduler
Keep it casual
Tailor your words and tone to your audience and context. When appropriate, keep emails informal and conversational.
You should use informal language and use active voice instead of passive voice. So instead of “Your order has been shipped”, write “We have shipped your order”. In short, active voice helps humanize a brand and foster a more personal connection.
Less is more
Would you read an email with ten paragraphs? Not at all. Therefore, keep your sentences brief. Keep your paragraphs brief. Keep the email message’s body as brief as possible.
Visual elements can also help people read your emails easier. This is crucial if you plan to send a long email. For those who don’t know, busy people scan their inboxes to find messages that grab and hold their attention.
Proofread before sending
Writing effective emails isn’t difficult (especially if you follow the above-mentioned guidelines), but it takes time. So make sure your hard work pays off. Given how easily one silly typo can ruin an entire email, it’s not unreasonable to double-check grammar and spelling.
It might even be better to have a second (fresher) set of eyes proofread your work. If you don’t have any coworkers to help you, try reading the message to yourself. This gives you a better sense of the overall tone and flow. Is it conversational? Are the sentences succinct?
Invest in an email scheduler
Sending emails at the right time can significantly improve open and click-through rates. It can be difficult to send promotional emails when your subscribers are about to take a morning or afternoon break if you are in a different time zone. A third-party tool that helps you schedule emails so they go out automatically at the best time makes sense.