For quite some time, when you thought about email marketing services, the first name that came to mind was Mailchimp. The email marketing platform was a breath of new air for small-to-medium businesses, bloggers, online store owners, and other smaller-scale customers, thanks to its low pricing strategy and ease of use.
However, following the rather perplexing changes to their pricing strategy in early 2019, as well as Mailchimp’s surprise decision to stop offering a direct interface with Shopify, more and more people are looking for alternatives to Mailchimp.
If you’re one of these users, or simply want to learn more about other similar products, keep reading to find out which Mailchimp option is best for you.
MailerLite is another great Mailchimp option. This relatively new Lithuanian email marketing business takes pleasure in its slick and modern look, and it shows. They also provide a decent “Free Forever” plan and good multilingual options. MailerLite truly shines in this area if you’re searching for outstanding email and landing page designs.
The free plan, which is restricted to 1,000 subscribers, gives you access to the majority of tools, including a landing page editor that we believe is superior than Mailchimp’s. Their paid plans are also substantially less expensive, making them an excellent option for small firms with limited marketing resources. They have five languages to choose from if you wish to work in your native tongue. They also have a website builder and an iOS app. It’s an excellent free alternative to Mailchimp.
Sendinblue is a good alternative to Mailchimp for those searching for something different. It is a Paris-based firm that has decided to make a splash on the email newsletter industry by offering some of the most affordable options accessible. They’re also remarkably strong at marketing automation workflows and list management, and they can conduct transactional emails and SMS marketing campaigns.
MailChimp is more expensive than Sendinblue. Their automation workflows system is a step up, allowing you to A/B test a variety of components. Customers in the European Union will like the fact that their servers are based in France. You can also send SMS for a low cost – a function that Mailchimp does not offer. Their strong suit is transactional emails, which routinely perform well in our email deliverability testing.
Moosend offer a generous Free Forever plan, which gives you access to practically all of their premium features. They also offer a large number of responsive email layouts as well as smart segmentation. You can pay as you go with Moosend, just as with Mailchimp, but it will cost you substantially less.
Although Moosend’s free plan only allows you to send 1,000 emails, it does provide you access to their graphically appealing marketing automation workflow builder. All emails are ad-free, and their subscription plans are reasonably priced – at $55 per month for 10,000 subscribers, they’re much less expensive than Mailchimp. You’ll pay a fraction of what you would on Mailchimp’s identical plan with their pay-as-you-go plan, which starts at $0.001 per email. Landing pages are enabled if you upgrade to a paid account, and advanced segmentation is offered in the free plan.
GetResponse is a great option for marketing automation because it has a lot of unique pro features like a landing page maker and a webinar tool. They also claim to be one of the most user-friendly email newsletter solutions on the market, with features like free iStock photo graphics and an iOS and Android app for sending campaigns on the go. Would we say they’re superior to Mailchimp, though?
What makes Getresponse a viable Mailchimp substitute? Email marketing automation is quite powerful, allowing you to trigger situations such as sales, A/B tests, and removal, among other things. It’s simple to migrate subscribers between lists. If you’re part of a multinational team, the interface’s 25 languages will come in handy. You won’t be able to create webinars using many platforms other than GetResponse if you don’t use GetResponse. GetResponse’s Conversion Funnel tool is unique in that it simplifies the creation of sales funnels.
This self-described “all-in-one marketing platform” aims to help you achieve your email marketing objectives with fewer emails. To that end, ActiveCampaign has one of the best marketing automation capabilities we’ve ever seen, making it an excellent Mailchimp alternative. You may quickly design sophisticated email sequences and add a plethora of criteria, such as “wait x number of days before sending,” “split test between two messages,”
and so on. The fact that all plans include unlimited email is also appealing. Would we say they’re superior to Mailchimp, though? Continue reading to find out.
ActiveCampaign is unrivaled in terms of email sequence automation. They have you covered whether you want to tag users based on their activity, run A/B tests, or construct complicated timed automations. Their CRM system is comprehensive, and they frequently introduce new capabilities such as live chat for your website and “site messages,” which allows you to create customised content for users who arrive at your website/landing pages via email. List management, which Mailchimp lacks, is also a strong asset, with the ability to create intricate segmentation automations. Finally, they are less expensive than Mailchimp, and their customer service is outstanding.
While Mailchimp was formerly the best option for a low-cost email marketing provider, recent pricing adjustments have made it far less so. There are alternatives to Mailchimp (even free ones) that will meet your email marketing needs flawlessly; it’s simply a matter of determining what they are.