Optimization for both search engines and users requires a few tricks. Here is a list of details and procedures to improve your on-page SEO.
- Have Proper Understanding of Google Criteria
- Wrapping Title Tag and Subtitles in H1 and H2 Tags
- Make Use of Target Keyword in the first paragraph
- Improve URL
- Prioritizing Outbound and Internal Linking Opportunities
- Adding Meta Descriptions
- Increase User Engagement
- Review and Write On-Page SEO Copy
- Optimization of Images
1. Have Proper Understanding of Google Criteria
Before you can optimize your on-page SEO, you must first understand Google search and its algorithm. Google selects the best content for a querying user based on a few factors. It focuses on the following areas:
- Google focuses on the first impression users have on the page. With the Core Web Vitals upgrade, Google will focus more on the first impression, such as site speed and visitor interaction.
- It examines the page’s content for relevance to the query. So Google will scan the document for keywords and phrases.
- Google wants to know how users interact with content. Do they instantly stop? or do they engage and scroll around the site? This tells Google if the content is useful to the page’s visitors.
- Last but not least, Google seeks high-quality content that is reliable. Google will therefore seek authoritative sources.
Using the right on-page SEO tools and tactics can help you meet Google’s requirements and rank higher in the SERPs.
2. Wrapping Title Tag and Subtitles in H1 and H2 Tags
The H1 and H2 tags help search engine crawlers notice your page title and content structure. The H1 and H2 tags help the algorithm understand your text order by outlining the content. The header and subheadings provide key suggestions about the content in the paragraphs below, making it easier for the search engine to find your item.
Google prefers content that provides a good user experience. It’s difficult to read and comprehend content that appears as a wall of text. The easy-to-read structure helps readers identify the sections that are most relevant to them and their questions. Both search engines and users value well-structured H1 and H2 tags.
3. Make Use of Target Keyword in the first paragraph
It’s critical to use the targeted keyword in the first paragraph to establish the document’s purpose and topic. Remember that the search engine algorithm looks for keywords and terms that tell it about your content and its data.
Using a primary keyword in the first paragraph of the article makes your goal clear. As you finish the content, start incorporating semantic keywords and/or synonyms that are closely related to the main keyword.
Conduct thorough keyword research to help search engines determine industry-relevant terms. The document’s keyword density must be natural to ensure content flow.
4. Improve URL
Your website’s URL structure has SEO benefits. When you create a URL with keywords, the topic of the website becomes clearer. Both search engines and users can look at the URL and know what the page is about. This can drive traffic from the SERP to your site.
5. Prioritizing Outbound and Internal Linking Opportunities
Linking shows Google how your content connects to your site and the wider digital ecosystem. Outbound links are links to external sources. Content creators frequently use these links to provide additional information or to cite an authoritative source. Marketers should use links in their marketing strategy because they give authority to your site and improve the user experience for interested users.
Internal links are links within your website. You’ll see a lower bounce rate and more brand appreciation if searchers can click through to your site.
These links tell Google about your website’s structure. Google can understand how your site’s content links together and the depth of content on specific themes, increasing your authority.
6. Adding Meta Descriptions
The meta description or meta tag refers to the brief description that appears beneath the URL and title of the page on the SERP. Meta descriptions provide more information about your website’s content. When the meta description keywords match a user’s searches, it shows that your page has useful content for them.
7. Increase User Engagement
Your page’s content should attract users to increase engagement. You must increase user engagement while decreasing bounce rate. These elements show Google that users like your content.
You can increase page content engagement by-
- Use clear headers that highlight the topic of each section of your article.
- Use bullets and lists to make the document scannable.
- Content with video helps increase user engagement.
- Designing CTAs that entice consumers to click and gain access to restricted information.
- A minimalist design allows users to focus on the content.
8. Review and Write On-Page SEO Copy
The Google algorithm is constantly evolving to better reflect user search intent and new search practices such as voice search. Because the algorithm is constantly changing, brands must also be willing to adapt their SEO strategies.
Revisit your old content and improve it. Using an on-page SEO checker also allows you to easily go over the list and ensure you haven’t missed anything.
9. Optimization of Images
Users want images and content with images has higher user engagement. Always use images that relate to the text. Adding images should also be optimized, which means:
- Optimize image loading speed by reducing file size and using lazy loading.
- Make sure your images have descriptive alt tags so Google can see how they relate to your content.
- The alt text assists visually impaired users in fully appreciating your content.
- Choose image titles and file names that match the image and keywords in your content.