Voice search uses speech recognition to allow you to search by saying rather than typing your query. It uses speech recognition to understand the person’s query and then finds the best search result. A smart phone search directs to a web page, but a smart speaker reads out the information that best matches the query.
Apple’s Siri, Google Home, Amazon’s Alexa, and Microsoft’s Cortana are the industry leaders in Voice Search.
Differences Between Traditional and Voice Search
- Query Length: Using key phrases or keywords increases the likelihood of typing unclear queries. For example, to find the latest cameras, you can type “latest Cameras”. With voice search, your search query is longer and clearer. The length of your query affects the relevance of your search results. The query length difference will improve your search results.
- Many questions: Questions will outnumber statements. Text search queries are usually 3-5 words long. In sgeneral, digital assistants prefer longer natural questions.
- This means that when you optimize your website for voice search, you are targeting a niche market segment. However, this time the user’s intent will be strong because their queries are relevant to your content.
- Voice search has a greater impact on local searches than text search. Location signals are becoming critical optimization factors that every company must consider.
Before optimizing your website for voice search, consider the following:
- Domain Authority: Your website’s DA must be 50 or higher.
- HTTPS sites dominate Google’s voice search results. In fact, only 4% of Google Home result pages are secured with HTTPS.
- Website Speed: Your website’s load time must be under 1 second.
How to optimize your website for Voice Search:
Do keyword research
Due to the way we speak, keyword length may increase when searching via voice rather than text.
Google Home will not recite a list of all available options if you say, “Order Chinese Food.” It may take you to a Chinese restaurant that delivers.
Making a website’s FAQ page
Your FAQ page can help you find more long-tail keywords. You must be aware of potential customers’ questions about your products, services, and business. Assume you are a Digital Marketing firm. You’ve probably answered this question before, but in this case, it’s extremely useful.
Why? Simple: These questions can lead to the discovery of additional long-tail keywords relevant to your area of interest, which your site can then target and optimize.
Localize your SEO
Update your Local Listing and Google My Business.
Many search queries are about destinations. It can be a specific query like “Pasta in Mumbai”. Alternatively, “Where can I get the best pasta in Mumbai?”
In this case, the best keyword phrase to target is “Pasta places in Mumbai.” However, if someone types in something like “pasta places near me,” Google can instantly track their location and suggest nearby places.
Mobile Voice Search Optimization
More than half of mobile search queries are voice searches.
When it comes to mobile optimization, there are a few fundamentals to keep in mind.
- Your site’s resources were crawlable.
- Reviews matter when ranking for best searches.
- Favor local content. Mobile devices are three times more likely than desktops to make local queries.
- Localize title tags and meta descriptions.
- Make sure your site is mobile-friendly.
Vocal search optimization is gaining popularity and will not be slowing down soon. Although laborious, Voice Search Optimization can make your content more human-like. Now is the time to start optimizing your website for voice search and gain a competitive advantage.