Social media marketing is now part of many businesses’ digital strategies.
Social media has helped brands connect with new customers, but it has also made it harder to stand out.
To succeed on social media, brands must focus on conversions. So, how can you increase conversion? These four tactics will aid you in your quest.
1. Focus on engagement
Your marketing strategy should include social media marketing. Attend to your audience’s needs and desires. If you don’t, your audience may not feel connected to you and may leave.
Social media engagement is easiest to generate when content provokes a response. Examples include polls and conversation starters. You can also engage your audience by asking for feedback, discussing relevant topics, or sharing interactive content that matches their interests.
Analyzing your best content will help you increase engagement.
Understanding your audience’s needs and interests will help your team create engaging content that keeps them coming back for more.
2. Outsource social media management
Other priorities make it difficult to manage social media internally. If that’s the case, outsourcing all or part of your social media management may be a great way to keep up with your audience.
Outsourcing allows you to focus on the fundamentals of your company’s growth. As a result, your audience will trust you more and become buyers.
3. Post regularly
Brands struggle to stand out in a sea of social media noise.
Although posting regularly on social media can be difficult, doing so will help your brand stay top-of-mind for your audience.
It’s hard to keep up with everything. It’s fine! Consistent content across social media platforms requires a posting schedule tailored to your brand. Keeping up with social media can be difficult when your team has other priorities. You must keep a regular schedule.
Frequency is vital. How many posts per week can you make? How many can you commit to while ensuring other tasks don’t slip through? It doesn’t have to be a lot, but it should be manageable.
Timing is also important when scheduling posts. Who uses social media when? If your audience is active in the morning, schedule your posts so they appear at the top of their feeds.
Following this, you can use social media management software to create a posting schedule. So your team doesn’t have to worry about content or posting schedules.
4. Make an effective inbound marketing funnel
The customer journey is becoming more complex, requiring 5-20 touchpoints before a purchase is made.
Social media can enhance those touchpoints. But first, you need a process that turns followers into customers as they pass through these touchpoints. A high-converting funnel can help here.
An inbound marketing funnel depicts your customers’ entire buying journey, from awareness to purchase.
While funnels come in all shapes and sizes, they are all designed to convert potential leads.
This idea applies to social media conversion. Determine what content you will create for each stage of the buyer’s journey. People who stumble upon your content won’t immediately buy from you. They may be interested in your blog posts or product videos.
An inbound marketing funnel will help your team decide what social media content to create. To turn followers into customers, you need to know what content to share at each stage.