More skills in your email marketing strategy

Having more arsenal to your email marketing strategy is a plus that is good for business. Below are more skills you can implement to make your e-mail Marketing better:

1. Interactive content

The Interactive content continues to grow each and every year and there is no exception. With many of its different style options. The GIFs, the videos, the forms, the reviews, and more. Marketers now have the opportunity to engage with subscribers in a new different way that cuts through the traditional email design. The best part is that the subscribers can interact with the brand without ever having to leave the email itself. In fact, recent studies that was carried out have shown that the interactive content generates 2x the conversions than the passive emails.

For example, it provides subscribers with a way to leave their product feedback without them being directed to a new browser. Or take them a travel personality quiz before selecting a hotel room. These available touch points will leave your subscribers more entertained and also educated to continue opening your emails and to make a purchase.


2. Accessibility

The new technology advancements has continue to pave the way for people that are with varying abilities to interact online. Which also presents new opportunities for marketers as well. Considering that the 285 million people have visual disabilities and with calculation 1 out of every 12 males and ~1 out of every of the 200 females are affected by color blindness. This is a huge step in today’s technological advancement.


For you to start developing your accessible emails, consider the following modifications:

1. Maintaining a logical reading order: From left-to-right and from top-to-bottom and also create a single-column layout for all screen sizes

2. Select contrasting text and background colors.

3. Provide alt text on the images that convey the meaning behind each of the visual used

4. Make use of heading elements: To ensure that the hierarchy and the organization of your email stays intact

5. Since the emails are widely visual, then your design won’t have the same effect on those with the disabilities.


3. Mobile optimization

The Mobile optimization is simply the process of adjusting your website content to ensure that your visitors have that access to your site from mobile devices that have an experience customized to their device. Optimized content flows easily between the desktop and the mobile devices to provide the user with an outstanding experience.

From the booking appointments to the researching a brand’s product reviews, the consumers are making use of their smartphones for every stage of the customer journey. As we have observed in this recent times that about 54% of emails are now opened on the mobile devices, optimizing your email campaigns is very crucial to the build of your brand loyalty and connecting with your subscribers on their own terms.

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