How to Inform Customers of Price Increases via Email

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Changing prices and informing customers about them can be a challenging process. To keep your customers happy and grow your business, read on to learn how to handle this type of communication effectively.

  • Honesty is the only way to get what you deserve
  • Incorporating Additional Value into the Product
  • Don’t go on and on and on and on
  • Open the Floor
  • Your text should end with a clear call to action (CTA)
  • Organize Your Donors Based on Their Favorite Activities
  • Consider Your Audience When Crafting Your Message

Honesty is the only way to get what you deserve

When sending emails to customers, it’s easy to apologize or dance around the subject of price increases. In these difficult economic times, it’s understandable that you’d be concerned about customer backlash. When responding to these signals, it’s preferable if your responses are direct rather than vague.

Make it clear why you’re sending the email and why you’re going to be raising your prices. Price adjustments may be necessary and even justified if you can convince your customers of this. Apologizing and not being consistent give customers the impression that your products aren’t worth the additional cost.

Incorporating Additional Value into the Product

You should emphasize the added value you’re providing to your customers if you’re going to raise the price of your service. Consider what sets your product apart from those of your competitors. Focus on features and benefits that are most likely to be appreciated by your target audience.

Don’t go on and on and on and on

Your customers may get caught up in trying to convince them that this price increase is a good thing when they receive these notification letters. Both parties will be made aware of the price change and gain something extra as a result of this email. If you write a long email, you run the risk of appearing dishonest.

Open the Floor

Customers are becoming more involved in the purchasing process as a result of a rise in consumer activism. Customers can no longer be ruled by corporations. In your announcements of price changes, you should include this information, and customers should be able to give feedback.

The best way to keep your customers from second-guessing your business decisions is to give them a voice and keep them from questioning your business decisions. If they have any questions or concerns about the service, give them your phone number.

Your text should end with a clear call to action (CTA)

Your bottom line can be boosted by announcing price increases. You may not have heard of this before. Customers who are aware of price increases are more likely to negotiate with you. There is a greater sense of urgency for customers who are undecided.

Use an email’s call-to-action to persuade customers to buy now and save money. You can keep your customers coming back by directing them to the products they already know and trust.

Organize Your Donors Based on Their Favorite Activities

An email to all of your customers informing them of a price increase may seem like a good idea. Email segmentation, on the other hand, can help you narrow the audience for this message. Increasing prices will only be disclosed to customers who have already paid for the service.

Customers can be segmented based on the products they’ve purchased. Customers who have just done business with you may want to receive a separate email from you. Recipients of a “last chance” message are those who have recently purchased, while those who have not recently purchased are those who receive an invitation to “come back for a great deal.”

Consider Your Audience When Crafting Your Message

When your email list is segmented, it’s easy to customize each message for a specific group of customers. Customer needs, habits and preferences differ from your own. Your message should reflect this. Emails can be sent to people who care most about saving money.

Keep in mind that you’re communicating with a person, not an entity. When delivering bad news to clients, always speak in a way that resembles a conversation with a friend or family member.


If you’re considering raising your prices, be sure to notify your existing customers first. Don’t be apologetic in your email and instead emphasize the quality of your service or product. Inquire about your customers’ specific interests and tailor your content to them. Make it clear what the reader should do next.

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