The best low-cost email marketing services
1. Mailchimp
Mailchimp is a popular cheap email marketing service for newbies. You can create multiple campaigns, tag subscribers, and automate workflows.
Premium options include advanced audience insights, custom branding, and a variety of templates, while the free option allows for up to 2,000 subscribers.
2. Constant Contact
To better connect with your subscribers, Constant Contact’s automations feature lets you build trigger-based email series. Importing external lists and transactional email make it a good choice for ecommerce brands.
There’s no free plan, but the cheapest one starts at £15 per month for unlimited emails and powerful features.
3. Sendinblue
Sendinblue is the email marketing toolkit you need to get results fast. You can mix and match features to suit your needs.
Using advanced segmentation and A/B testing, you can create transactional email campaigns, SMS marketing strategies, and more.
And it’s all free to start with up to 300 emails per day.
With Sendinblue, you can store an unlimited number of contacts on any plan, even the free one. So you don’t have to worry about rising email costs as your list grows.
4. ConvertKit
ConvertKit helps creatives connect with their audiences. The platform has an ever-expanding library of email templates and landing page designs that are optimized for conversions.
Visual workflows help you map out trigger-based campaigns on the dashboard. The free plan includes up to 1,000 subscribers but not automated sequences or funnels. Sign up for the next plan, which starts at $29 per month for 1,000 subscribers.
5. MailerLite
MailerLite is a powerful platform. Automation, personalization, and segmentation allow you to build deeper relationships with your subscribers.
You can also A/B test campaigns and use advanced audience insights to better understand your audience. Up to 1,000 subscribers are free. After that, you’ll be upgraded to the $10/month plan, with prices increasing as you gain subscribers.
6. Cake Mail
Create your own branded templates (or use one of ours) and manage your subscribers with Cake Mail’s grouping and segmentation tools.
Cake Mail is designed to be simple, allowing small businesses to focus on messaging rather than design. You can sign up for a 30-day free trial to test the platform, or pay $8 per month for unlimited emails and 500 subscribers.
7. GetResponse
GetResponse has everything you need to send one-off emails and run ongoing campaigns. It includes pre-made autoresponders, trigger-based email templates, powerful segmentation tools, and professionally designed templates to make your emails stand out in your subscribers’ inboxes.
Start with a 30-day free trial. Then it’s $15 per month.
8. Aweber
Aweber’s AI-powered design assistant helps you create beautiful emails quickly. The platform also includes a drag-and-drop template builder and landing page designer. There’s also a campaign marketplace where you can import high-performing campaigns to use as a guide.
New free plan for 500 subscribers. Then it’s $16.15 per month.
9. SendGrid
SendGrid was designed to help developers and marketers create and send engaging email campaigns. A/B testing, signup forms, premade landing page designs, and advanced insights are all included.
After 30 days, you can send up to 100 emails per day on the free plan. Otherwise, advanced features start at $14.95 per month.
10. Moosend
Moosend is a fully-featured, low-cost email marketing service. You can use premade templates to create branded landing pages, send automated emails based on subscriber behavior, and use ecommerce AI to increase sales.
Free plan lets you email up to 1,000 subscribers. If you have more than that, you’ll need to upgrade to a paid plan starting at $8/month.
11. Omnisend
Templates for automated workflows, dynamic forms, and email campaigns help you create eye-catching email campaigns quickly and easily. A drag-and-drop editor, SMS campaigns, and powerful ecommerce segmentation tools are also included.
The free plan allows up to 500 subscribers but has limited features. Paid plans start at just £4.80 per month.
12. Mailjet
With Mailjet’s easy-to-use features, you can easily create meaningful emails. Then manage and segment your audience to send the right message to the right people, and track campaign results with advanced insights.
The free plan allows up to 6,000 monthly emails. Want more? The monthly fee is $9.65.