While following up with consumers after every sale and responding quickly to referrals that reflect a less than favorable brand experience, there are a few more things you can do to increase the likelihood that a customer will become an active promoter of your brand. The following are some of the most effective things you can do:
- Improve the Quality of Your Goods and Services
- Surprise Your Customer By Over Delivering
- Promote Customer Recommendations by Offering Incentives
- Establish a Complimentary Referral Partners
- Referral Sources should be Thanked and Acknowledged
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Improve the Quality of Your Goods and Services
The higher the quality of your products and services, the more likely they are to stand out and earn organic word-of-mouth recommendations. Your customers will be more likely to refer their friends and coworkers to your firm as a result of this strategy.
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Surprise Your Customer By Over Delivering
Surprise someone who has agreed to pay by providing them something they didn’t expect for free. This is memorable. In certain high-end restaurants, for example, a small appetizer is offered prior to the main course. Everyone’s reaction is the same: it’s always surprising.
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Promote Customer Recommendations by Offering Incentives
Incentives can be used to persuade those who are already likely to recommend your product. It is possible to do this such that your clients can profit without endangering their connections with others. You could, for example, say to a client: A 20% discount on your next three-month subscription if you refer four friends to our gym.
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Establish a Complimentary Referral Partners
The term “channel partner” is often used to describe referral partners. A social media or advertising agency, for example, would be a complimentary partner if you own a design firm. They cater to a similar customer base and offer equivalent products and services. This gives the opportunity for both of you to recommend each other to your customers, which will lead to an increase in sales for both of your businesses.
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Referral Sources should be Thanked and Acknowledged
Don’t forget to thank the customer who recommended you and give them an update on how their colleague is doing. This bolsters their confidence in recommending you to others and motivates them to do so in the future.