We can all attest and agree that 2020 was a year like no other.
For many the companies, it was a year of trial by fire. Some people rose to the top and saw huge record-breaking profits. Others went under and they never recovered.
What made some of the businesses in the same industry succeed while the other businesses failed? And all of those businesses that have thrives and survived under the unprecedented conditions, how are the business owners now faring today in this new market?
Are they now feeling confident about the weathering new challenges and also their future?
You can still find out that the current state of the marketing in this “new normal” period, the CallRail carried out a survey of about 600 small business owners that are in the United States in the summer of the year 2021, obtaining a powerfully insightful look at the way that the marketing agencies can now start fulfilling their new needs and their new goals of the small businesses in a post-pandemic era.
Key Findings
About 80% of the businesses say that they are now back to fully working, with most of them still citing a full recovery from the pandemic.
And 94% from the small to the medium sized businesses are now looking for the marketing agencies that will be of help to them in improving their post-COVID efforts.
About 96% are now open to increasing their marketing budget and also open to paying agencies more for their services.
The CallRail’s data has presented a unique opportunity for the marketing agencies and for the small businesses to start a partnership with each other and to also have a plan long-term strategies that is designed to help weather the future challenges. You can search for more of this results and get a deeper look.
The Future Outlook of the Marketing for the Small Businesses
The business owners who have participated in the CallRail survey all had a number less than 200 employees. About 56% of the respondents have also revealed that the COVID-19 had negatively had impact on their business, while just about 11% saw growth in their business and 33% did not feel any impact at all from the pandemic.
The future is now looking brighter. About 80% claim that their business has fully recovered from the pandemic, and a 71% are feeling confident that their business is currently well positioned for the long-term growth and success.
A question here is what do most of these businesses have in common?
If you have guessed a marketing strategy, then you are very correct.
Only just 3% of the businesses that was surveyed do not currently have a growth strategy at all in place. The other 97% have a strategy through the next six months just at a minimum.
The respondents have listed the following marketing strategies as a part of their core approach:
1. Social media marketing: 57%
2. Official business website: 49%
3. Email marketing: 43%
4. Blog: 35%
5. Newsletter: 32%
6. Campaign-specific landing pages: 29%
7. Reviews and testimonials: 28%
8. Referral program: 26%
9. Customer relationship management (CRM) technology: 20%
10. Paid search or pay-per-click (PPC): 17%
11. SEO or local search optimization: 15%
12. No marketing at all: 6%
13. Other: 1%