Boosting email open rates is simple. However, there are some basic and data-driven decisions that should be kept in mind when creating your email marketing campaign.
- Keep Content Relevant
- Update Your Email List
- Sort Your List
- Time Your Moves
- Write Like A Friend
- Have A Clear Call To Action
- Ignore Spam Filters
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Keep Content Relevant
When customers believe you will send them interesting and informative emails, they are more likely to open them, increasing your open rates. Your messages will go unopened or end up in the trash if you keep sending them without offering new and interesting content or content tailored to your audience. You want to send useful information to your audience. Make sure it’s not something they can easily find online.
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Update Your Email List
You won’t get the results you want unless you have the right audience. You want your audience to want to hear from you. Buy no lists. Get your audience to sign up for your email updates instead. Offering a freebie or holding a contest in exchange for an email address will help you build your list organically.
Unrefreshed lists have lower open rates. People change email addresses, so you may be sending emails to an inactive account. Maybe they’ve lost interest in your product or service. Remove bounced emails and check for obvious typos like “@gmal.com.” Your open rates will improve if you keep your list updated and avoid paying for subscribers you can’t reach.
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Sort Your List
Segmenting your email list can help keep your content relevant. Add tags to your subscribers and send emails based on their actions. You can segment your list by people who have made purchases, what types of purchases they have made, or how long it has been since your last interaction. Organizing your list into groups of similar recipients allows you to send more targeted emails. Your audience is more likely to open a message that is relevant to them.
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Time Your Moves
If you send daily emails, your audience will be overwhelmed and your emails will go unopened or in the trash. Industry dictates how often you should send emails. Maybe you only send out a monthly newsletter or a weekly email. Regardless of the interval, be consistent. Your open rates will increase if you send consistent emails with quality content.
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Write Like A Friend
Even if you are writing to thousands of people, imagine it is only going to one. Unsurprisingly, if the email appears to be written directly to the recipient, they are more likely to respond. Use the recipient’s first name in your opening and keep the tone casual. A more informal tone with contractions and colloquial language usually adds to the personal touch. Instead of “You must see our spring sale!” try “You must see our spring sale!”
Remember to be funny. Humor allows you to instantly connect with others and strengthen those bonds. It makes your message more personal, entertaining, and memorable. It will help you sound less robotic and create a human connection with your customers.
To write a personalized message well, you must understand your buyer’s problems, desires, values, and preferences. This data-driven email content will help your message, open rates, and conversion clicks.
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Have A Clear Call To Action
Your email campaign has a goal. Make sure your audience understands the call to action. Why are you contacting them, who are you contacting, when, where, and how? Your email’s opening should be warm and personal, but also address why you’re emailing. The message’s body should contain all pertinent information, with a call to action at the end. You want your audience to visit your page, perhaps to register or buy something, but you need to get them there—your email should have a large button or text link.
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Ignore Spam Filters
If you aren’t careful, spam filters will delete your email. Spam filters have improved, but they aren’t perfect. Even well-written emails can be spammed.
Conclusion
To be noticed, you must stand out. The key is to constantly evaluate your email marketing results and see what engages your audience. What works in one industry or region may not work elsewhere. If you want to start or improve your email marketing campaign, follow the advice in this post and monitor your results. You can improve your email marketing results by knowing your audience and following these data-driven tips.