Whether it’s promotional emails or administrative ones, small business owners must send a ton of emails every day. As a result, many small business owners may not realize that their emails are breaking the law until it is too late.
There is, however, the option of avoiding the situation altogether. You can be sure that all of your business emails are compliant with the law because of our detailed instructions. Continue reading to learn everything you require to know!
- Client approval is necessary
- Determine Who You Are and What You Stand For
- Telling a Story Through Your Subject Lines
- Don’t Make It Hard For Them To Say No
- Ensure that all records are complete and accurate
- Allow for quick revocation of opt-outs
- Stay away from e-mail list subscriptions
Client approval is necessary
Some of these legal email tips are more understandable to small law firms than others. Customers should be able to choose not to receive emails at any time.
Determine Who You Are and What You Stand For
The most important rule for small business email is to not mislead your customers. If you want to avoid being taken in by anyone, you must also identify yourself.
Every email you send out as marketing collateral should include your name, company name, physical address, and a link to your website.
Customer confidence is not only increased as a result of this, but also ensured. Avoid this by not treating your email as if it were an unknown phone call.
Don’t Make It Hard For Them To Say No
Make it easy for your customers in the United States and around the world to opt out of unwanted marketing emails.
There are a number of ways to go about it. Unsubscribe links may appear in your emails from time to time, depending on your email provider. Utilizing an email marketing partner who has a proven track record in this area is an additional option for putting these links into practice.
Create a Google form and link to it if you don’t want to use software. Opting out should be made as easy as possible.
Telling a Story Through Your Subject Lines
Using honest subject lines is another simple way to avoid misleading customers. Small businesses often use deceptive subject lines to entice customers to open their emails.
This is a rookie error, given how frequently marketing emails are opened. You’ll lose customers if they open an email and discover that the subject line is a complete hoax.
Allow for quick revocation of opt-outs
When it comes to e-mail opt-out, we previously discussed the legal requirement to allow customers to do so. Problem is, many small businesses do not realize how quickly they must respond when a customer decides to leave.
Ensure that all records are complete and accurate
What happens if no one is around to hear the sound of a tree falling in the woods? A long philosophical discussion has been going on for centuries about this age-old question.
Your small business and the law require a separate inquiry. You followed the rules, but there’s no record of it.
The correct response is “no.” This means you should not only get your customers’ permission before sending them marketing emails, but also keep track of their responses. All you need to do is make a note of what you said, how they responded, and when they agreed to receive notifications.
Stay away from e-mail list subscriptions
At first, the idea of buying email addresses for marketing purposes may appear to be a scam. Email lists can be purchased for a fraction of the cost of a new customer.
You shouldn’t be doing this at all, to be honest. It raises additional compliance issues if you purchase a list like this, even if it is legal.