Instead of delivering a single message to everyone on a list, emails are segmented to allow for more personalized engagement with each segment. When you send the same email to everyone, it is a huge turnoff. Subscribers are more likely to mark these emails as spam as a result of this behavior, further decreasing engagement. Regardless of whether you’re in B2B or B2C, there are a variety of ways to segment your email marketing list.
- Content-Based Email Segmentation
- Email segmentation on the basis of user behavior
- Email Participation
- Website Behaviour
- GeoLocation
- Amount Spent
Content-Based Email Segmentation
Users’ email addresses are categorized according to specific material, such as the pages they’ve read on your site and the files they’ve accessed, in this type of system.
Email segmentation on the basis of user behavior
By considering how much engagement there is between users, this is done. A few examples are how long a customer remains on a page, how many pages they view on average, and how often they abandon or cancel their shopping cart.
Email Participation
Email open rates and conversions can be greatly improved by using this seemingly basic metric to categorize email lists. Users who haven’t read your emails for a long time are among the many segmentation variables taken into account by marketers here. Re-engaging these subscribers is easier when you have this information at your fingertips.
When you have a separate list of subscribers, you can focus on engaging them. This enables you to more precisely target them. If they click on the link in the ad, you can target them with a more specific campaign.
Website Behaviour
Email list segmentation can be improved by analyzing the behavior of website visitors. You may learn a lot about the preferences of website visitors. Just keep an eye on how the site performs and analyzing the data that comes back.
Some of the behavioral data that can be collected includes the amount of time spent on the page, the number of clicks on specific symbols, and more. It is possible to partition the list using other variables, such as the pages that were visited and those that were not.
GeoLocation
You may use geolocation data to categorize your email list in a variety of ways. When geography is a big impact in marketing and sales choices, geolocation-based email list segmentation is advantageous. Sending time-based emails, advertising regional specials, issuing live webinar invitations or AMA invitations, and providing guests with tailored travel instructions are just some of the ways companies use segmentation.
Amount Spent
The amount of money customers spend on purchases is an excellent statistic for segmenting your email marketing list. Customers with a history of high-priced purchases are more likely to become repeat customers than those who prefer to shop for bargains.
Once you have the information, you may send emails with links to things in each recipient’s price range that are specifically targeted to them. Using this indicator, you can identify buyers who spend a lot of money on purchases, bargain hunters, etc.