You need to go beyond you stating the first name of your subscriber. You can also personalize your emails by adding contents that are specific to the location of the recipient.
Or you can just insert the product recommendations based on the customer’s last purchase. Adding a memorable email designs, like that of the colors matching the subscriber’s favorite sports team, can also provide a personal touch.
Take Advantage of Automation
The Email marketing, like any other business function, it can become some how time consuming for your team. You are responsible for the writing of copy, the of designing the layout, and also selecting your target audience. It is a process that demands alot of effort.
Back in the days, businesses literally had to send just one email at a time. Now, with the help of the marketing automation, your team can not just only send one single message to thousands of subscribers with only one click of a button, but you can also schedule emails weeks and even months in advance.
The Email marketing and the automation is an effective combination that will serve your audience better. You can create some delays between your emails and it will trigger actions based on the subscriber’s behavior.
Monitor Your Metrics
Every of the email marketing strategy needs the metrics. Getting to know the effectiveness of your campaigns ensures that you are meeting the company goals.
But what metrics are you going to rely on?
The Direct Marketing Association gave reports that the four most important email marketing metrics are just the click-through rate, the conversion rate, the open rate, and the ROI. These metrics will give you the comprehensive view of your email campaigns and it will also help you make your proactive business decisions.
Let’s say that you’ll have your open rates drop suddenly. Then, you know that it is time to try some new subject lines. And if you notice that your click-through rates increase for a specific email, you are aware that subscribers enjoy that particular content.
You need to pay attention to your bounce rates, too. For you sending emails to a list of about 10,000 subscribers does not help if there’s no body that is receiving your messages. Email deliverability is a very key factor for email service providers. If you notice that your bounce rate is too high, the provider may just have to remove you from the platform.
Level Up Your Email Marketing
You need to move past the rumour mill. Email marketing is alive and it very well. You just need to implement some new strategies to help you earn more revenue.
You can start by building a targeted list that includes your ideal customer. Then try and compose eye-catching subject lines that will entice your recipients to read your messages. And do not forget to personalize the emails to fit your customers’ needs and their interests.
To get better results, you need to fine-tune your email marketing plan.