Here are some ways automation and personalization boost profits.
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Increased relevance results in increased sales
With marketing automation, you can not only send targeted emails based on triggers, but also hyper-target them based on rules you set. You can also personalize these messages. And it works. Personalization has increased the effectiveness of marketers by 70-94%, according to Venture Beat.
The more relevant your emails, the more likely you are to increase sales.
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Automation satisfies customer desires
Email marketing has the highest conversion rate. The average return on investment for email marketing is $38. This kind of ROI is only possible if customers want to hear from you.
Creating diverse content for a large company like BuzzFeed is difficult without automation. You need to know what your subscribers want and give it to them. Imagine how long it would take BuzzFeed to manually send every customer email from all 23 lists instead of using data, personalization, and automation.
In the same way, even if your company hasn’t scaled like BuzzFeed, Sending the wrong emails at the wrong times can reduce engagement and sales.
With marketing automation, you can give subscribers exactly what they want while increasing your success.
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Personalization instils a sense of importance in the customer
It was mentioned earlier that 73 percent of consumers prefer personalized brands, and 86 percent of consumers say personalization influences their purchasing decisions.
Despite compelling data, 70% of brands fail to personalize. Customers spend more money with brands that personalize email marketing messages.
Ideas for your next automated customer journey
Remember that automated customer journeys aren’t one-shot campaigns. A journey should be taken over a few emails throughout a campaign to help nurture your prospects and encourage them to convert, such as signing up for an online course or purchasing something.
Looking for new automated customer journey ideas? Why not try one of these?
1. Welcome series
Any brand’s email marketing campaign should include an automated personalized welcome email to new subscribers. Why? They help customers learn about your brand.
Remember, these aren’t random emails. This should be followed by information on the brand, how the brand can help subscribers, and possibly a “thanks for subscribing—a here’s special something” as a token of gratitude.
2. Birthday series
There are several ways to automate a birthday series for an automated personalized email. Is your client celebrating? Send them a message, then a birthday offer, and finally a reminder later in the week or month.
3. Anniversary series
Anniversary series are a great way to show your subscribers you care. When did they join? What have they done? These are all small details that show you care about your brand.