When you are developing your mobile responsive campaigns. You should ensure that you consider every part of the customer journey. Again, not only should the email design be responsive and be visually appealing. But the buttons also, the landing pages, and any other action that you want your subscriber to take are as well. With every step of the journey that is optimized. The process will be much smoother for your subscribers and they will be more apt to start engaging with your future content.
Artificial intelligence
Artificial intelligence marketing is a form of marketing that is leveraging artificial intelligence concept and model such as the machine learning. And the Bayesian Network to achieve marketing goals. The main difference is residing in the reasoning part. Which suggests it is performed by the computer and the algorithm instead of human.
Behavioral targeting
The Behavioral targeting refers to the reaching out to your prospect or customer with a communication that is based on implicit or explicit behavior shown. The understanding of behaviors is facilitated by the marketing technology platforms. Such as the web analytics, the mobile analytics, the social media analytics and the trigger based marketing platforms. The Artificial intelligence marketing provides a set of tools and the techniques that enable the behavioral targeting.
The Artificial intelligence (AI) is now no longer a buzzword. It offers a way for you to possibly streamline the process of analyzing customer data. To ensure that your subscribers receive very relevant information. Traditionally, the data analysis would be somewhat cumbersome and labor-intensive. But with the AI, marketers can just quickly understand what type of content is being consumed. The subscriber health, the segmentation options, the headline suggestions, and more.
AI will be of help to email marketers in improving their current strategies by sending information that related to their past behavior. By utilizing this technology, you are telling your subscribers that your ears are on ground. And you are listening to their needs, and in turn. You will be surprised to see a greater retention rate.
Wrap up
The Email marketing will continue to evolve now. And even throughout this time and it is imperative that the marketers stay on top of the trends. And distinguish which tactics will resonate with their audience. By mastering these skills and this guidelines. You can deliver more impactful emails to build connections and loyalty with your subscribers.
If you’re looking for new email marketing skills, we recommend:
1. Implementing personalization and the automation for more relevant emails
2. Becoming compliant on the recent data privacy laws
3. Creating interactive content that surprises and delights
4. Designing accessible emails for those with disabilities
5. Developing mobile-optimized emails for every screen size
6. Utilizing artificial intelligence to quickly analyze subscriber patterns and habits