Here are six reasons why integrating social media and email marketing can benefit your brand:
- Increase the number of subscribers to your list
- Optimize marketing metrics
- Recognize the world’s most powerful influencers
- Provide your email subscribers with options
- Demonstrate a new mode of subscriber interaction
- Extend the reach of your message
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Increase the number of subscribers to your list
If people discuss your emails or share them on social media, this increases your brand’s word-of-mouth publicity. More people will learn about your emails, increasing your chances of growing your email subscription list.
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Optimize marketing metrics
By incorporating social media marketing principles into your emails, you enable your readers to share them more easily and increase the likelihood of receiving more opens and click-throughs. As a result, the conversion rate of your email marketing campaigns is increased.
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Recognize the world’s most powerful influencers
You can determine consistent email openers and conversions based on data retrieved from email service providers. This data can be used to harness the power of these subscribers and send them personalized email campaigns.
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Provide your email subscribers with options
You should not rely solely on email as a marketing channel. It’s entirely possible that your subscribers are more engaged on social media than they are with email. Allow them to interact with you via the platform that is most comfortable for them.
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Demonstrate a new mode of subscriber interaction
Utilizing a variety of platforms enables you to reach out to and engage with your prospects and customers in new ways. Inform your subscribers that you are active on social media and invite them to follow you to stay updated on the latest news, special offers, and product launches.
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Extend the reach of your message
By incorporating social media into your emails, you can expand their reach across multiple marketing channels.